In this YouTube conversation, a premium catering business owner (Speaker B) outlines a $2.8 M business with a 40 % net profit margin and a goal to reach $8 M in two years. The owner highlights a severe seasonal imbalance—about 65 % of revenue is generated in a six‑month summer window—creating a dilemma of either turning away demand in peak months or being over‑staffed in the off‑season. The advisor (Speaker A) reframes this seasonality as a common industry feature, likening it to lawn‑care or snow‑plow businesses, and suggests it’s a “feature, not a bug.” The owner mentions a potential pivot to corporate catering but worries about distraction, referencing the advisor’s content and expressing a desire to stay focused on core strengths.
I sell premium catering experiences to private clients. We do about $2.8 million this year with 40% net profit, and I would like to be $8 million in 2 years. Let's go. Main constraint seasonally. So we do about 65% of our annual revenue in 6 months. And if I don't solve this, I either say no to demand in summer or I am overstaffed in winter.
I'll say is that this is a feature, not a bug of the industry that you're in, right? Same thing as lawn care guys. Same thing as guys who do snow plowing. It's just a— it's a super common thing.
I've considered popping up a corporate catering setting. I don't want to get distracted. Like, I'm watching a lot of your content. I don't want to chase the woman in the red dress.
What we need to replace is the difference between volatility and risk. So you can have something that is volatile but not risky. So if we know it's going to happen, then we can predict it. If we can predict it, we can plan for it, right? What I would like to do is just focus all of your time on how do we double PPC and probably get meta ads going. Like, if you did nothing else this year, doubled PPC and just cracked meta ads, you'd hit your goal. If you can double the business doing one thing, why do four? I mean, the whole point of the theory of constraints is focus. And it's just being able to say all the things you say no to. Like, if you can just say, like, I'm not looking at this anymore because this is just a feature of my business, and I'm so grateful because all my competitors will be distracted by the shiny object. Let them worry about that while you just keep crushing it.
