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In this brief advisory video, Shanli Liu, CPA, CTP, outlines three of the easiest and most profitable business models to launch in the current market. First, she highlights e‑commerce, especially partnering with existing brick‑and‑mortar stores to move their sales online, as the most straightforward opportunity given the universal shift to digital commerce. Second, she points to “boring” service businesses—such as plumbing, lawn care, and ATV rentals—that generate substantial cash flow because they fulfill essential, low‑competition needs despite lacking glamour. Finally, she recommends seeking out market arbitrage situations, exposing price or service gaps, and building a venture around those inefficiencies to capture high cash flow. The overall message is to focus on practical, cash‑generating models rather than chasing trendy ideas.

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