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What Do You Wanna Eat?

Name: What Do You Wanna Eat?
Uploaded: 2025-09-27T21:00:44+00:00
Duration: 18 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief monologue, the speaker critiques the common way business leaders approach strategy by starting with existing resources—likened to opening a…

27 Sept 2025 · 0 min

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0:18

In this brief monologue, the speaker critiques the common way business leaders approach strategy by starting with existing resources—likened to opening a fridge and deciding what to cook with what’s already inside. Instead, the speaker argues that the proper question should be “what the fuck do I want to eat?”—i.e., define the desired outcome first—then go out and acquire the necessary ingredients to achieve that vision. The tone is informal, blunt, and uses explicit language to emphasize the shift from resource‑driven to goal‑driven strategic thinking.

Most people think about business strategy like they think about making dinner. They go to their kitchen, they open up the fridge, they look what's inside, say, what am I going to whip up? Right? That's how they think about business strategy. The question that we should be asking isn't what am I going to whip up from what's inside the fridge? We should ask the question, what the fuck do I want to eat? And then go get the ingredients and go make it happen.