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What Is A Personal Brand?

Name: What Is A Personal Brand?
Uploaded: 2024-09-07T01:30:12+00:00
Duration: 43 s
Channel: Shanli Liu, CPA, CTP
Description: In this concise monologue, Shanli Liu, CPA, CTP explains personal branding as the set of associations you deliberately choose—people, ideals, businesses…

7 Sept 2024 · 1 min

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0:43

In this concise monologue, Shanli Liu, CPA, CTP explains personal branding as the set of associations you deliberately choose—people, ideals, businesses, and platforms. She emphasizes that early career habits often lead to saying yes to every opportunity, which can dilute your brand. Liu highlights a cognitive bias: the brain registers only positive pairings and cannot process negatives, meaning you cannot "unbrand" something; you can only add positive associations. Consequently, effective branding involves actively pruning unwanted connections—deciding what you will not associate with—to reveal a clear, intentional personal brand.

Chapters

Can you define personal brand and why you think it's so important? Personal brand is just the things that you choose to associate with. And so you have ideals, some sort of business that you want to associate with, people that you want to associate with. And I think one of the big things that happens early on is we want to say yes to everything, which is kind of tough because sometimes you're like, I don't really like this person that is asking me to be on their podcast. It's like, well, everyone's going to associate you whether you like it or not. Brain doesn't see in negatives, it only sees in positives. Don't think about a pink elephant. We all still think about pink elephants, right? And so you can't like unbrand. You can only positively pair things. You can't dispair. And so it's really by avoiding things, kind of like pruning a garden, that you can make a really nice brand. So a lot of branding is about choosing everything you're not going to associate with and then seeing what's left.