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What Is Brand?

Name: What Is Brand?
Uploaded: 2025-12-05T00:45:08+00:00
Duration: 33 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief monologue, Shanli Liu, CPA, CTP, describes personal branding as a mosaic composed of many small content pieces, likening each video or post…

5 Dec 2025 · 1 min

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0:33

In this brief monologue, Shanli Liu, CPA, CTP, describes personal branding as a mosaic composed of many small content pieces, likening each video or post to a tile that contributes to an overall image. She outlines how her own brand reflects the proportion of time she dedicates to different life areas—approximately 5% to fitness, 5‑10% to contemplating life’s meaning, and the remainder to business activities and time with her partner Layla. Liu emphasizes that a brand’s composition can evolve as those time‑allocation percentages shift, noting that brand change is gradual rather than instantaneous.

Chapters

I think about the personal brand as mosaic. It's a lot of little pictures, but when you step back, you can see kind of an image from it. And so I see content as each one of those little tiles, like every single little video you put out is a little tile. I probably spend 5% of my time on fitness stuff, like actually at the gym. I probably spend 5-ish, maybe 10% of my time thinking about the meaning of life. And then the rest of my time, I pretty much spend on business or with Layla. If you look at my content, it should probably reflect those percentages of like, if you were to put your percentage buckets of who you are, it also means that that might change because you might change. It makes sense that a brand can shift over time, just not overnight.