Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

What It Takes To Make Good Content

Name: What It Takes To Make Good Content
Uploaded: 2026-01-24T16:00:00+00:00
Duration: 20 s
Channel: Shanli Liu, CPA, CTP
Description: In this segment of the YouTube video "What It Takes To Make Good Content," the speakers discuss the essential time commitment and structured workflow…

24 Jan 2026 · 0 min

Watch on YouTube

0:20

In this segment of the YouTube video "What It Takes To Make Good Content," the speakers discuss the essential time commitment and structured workflow needed for effective content creation. They argue that creators should allocate roughly two full days per week to content work—about a half‑day dedicated to filming and 1.5 days to preparation. The speakers emphasize that most creators mistakenly equate on‑camera time with content production, overlooking the critical pre‑production phase. They outline a detailed prep checklist that includes defining the target audience, crafting titles and packaging, designing hooks and intros, mapping out key points, developing narratives and sub‑stories, and selecting appropriate visuals. By following this systematic approach, creators can dramatically increase the amount of high‑quality output they generate per unit of filming time.

If you're not dedicating probably at least 2 full days a week to content, you are probably not going to— like, my content grows better than y'all's do.
Well, no, we agree. No, no, I know. And that's fine.
Like, again, I was like, if you guys want to like win, it'll probably take a half day of filming and probably 1.5 days of prep for what you're going to make.
It's half day of filming and 1.5 days of prep.
People are flipped. They're like, oh, all this time in front of the camera is me making content. It's like, no, that's you recording yourself and getting shit because there's no prep there. Right. If we're more targeted about what we're doing, you're prepping every video with like, what does this do? Who's this serving? What are the titles and packaging? What's the hook? What's the intro? What are the points? What are the narratives and stories for each of the subpoints underneath of it? What visuals can I combine in all of that for every single video? Then we can get significantly higher output per unit of time when you're filming.