Shanli Liu explains how teams now use metrics like ROI, CAC, and conversion rates to decide whether to pursue an idea. Even if everyone likes a proposal, saying no when the numbers don't work is the responsible choice.
What makes something worth pursuing versus what makes something a no? In the old days, we just did it. I mean, it was like stupid. But nowadays we actually do run a beta on something and we look at the ROIs and we look at the customer acquisition cost, the ROAS, and we're looking at, is this a good use of our bandwidth? If it's not going to have a great conversion and if it's not going to have a great margin when we're done, we've got to be grown-ups and go, yeah, I really like this thing, but it just, it's not, it's not, it's not good business.
