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"What Should I Price My Products?"

Name: "What Should I Price My Products?"
Uploaded: 2025-02-28T05:00:59+00:00
Duration: 3 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief dialogue, the speakers discuss a hands‑on approach to product pricing that leverages deep personalization and continuous testing. They…

28 Feb 2025 · 0 min

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In this brief dialogue, the speakers discuss a hands‑on approach to product pricing that leverages deep personalization and continuous testing. They argue that when offers can be customized for individual customer needs, it becomes easy to run extensive A/B price experiments. The recommended process is to iteratively raise prices until customers push back, then adjust downward if needed, while remaining emotionally detached. If a price change causes dissatisfaction, they suggest compensating the affected customer with a refund, a bonus product, or a special offer. The overall message emphasizes relentless testing over long periods, using data‑driven adjustments rather than gut feelings.

I'm gonna give you a really terrible and also true answer. You test.
So changing your prices doesn't harm your—
No. So I mean, if you have all this customization, like the fact that you can make it custom means you can, you can test the hell out of the pricing. Because you'd be like, well, she got a different offer than you did because she has different needs. Right, so if you're gonna do more personalization, then the testing comes really easy. And if you over— if you end up deciding that a price you went too high, you just like go down. And then if anybody reaches out, you say, our bad, here you go. Like, here's the difference. Or if you want, you come up with a bonus product that's like, hey, I'll just give you this on top of it that they didn't get. I like— I've tested a lot of prices and I've gone up and I've come down. By and large, it's fine, but just keep going up, keep going up until people say ouch. But I just make sure you test it over long periods and don't get emotional about it.