"What Should I Say Yes To?"
In this brief YouTube discussion, the founder of a dietitian consulting and wellness services firm (Speaker A) shares that the company generated $3.5 million in 2025 and aims to reach $10 million, with even larger $100 million visions. The founder admits to struggling with choosing which growth opportunities to pursue, often saying yes to too many ideas. Speaker B recommends a decision‑making framework from business strategist Keith Cunningham: first assess the upside of an opportunity, then evaluate the downside, and finally determine whether the downside is tolerable. If the downside cannot be lived with, the opportunity should be rejected. The exchange highlights a practical, three‑step method for making more decisive yes/no choices when scaling a business.
