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What We Pay Our Employees

Name: What We Pay Our Employees
Uploaded: 2025-05-03T02:30:26+00:00
Duration: 34 s
Channel: Shanli Liu, CPA, CTP
Description: In this segment, Shanli Liu, CPA, CTP explains the company's compensation philosophy. The firm uses market salary data from sites like PayScale to set…

3 May 2025 · 1 min

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In this segment, Shanli Liu, CPA, CTP explains the company's compensation philosophy. The firm uses market salary data from sites like PayScale to set base pay levels, targeting the 75th to 90th percentile for most roles. Beyond the market‑based baseline, the company creates a special "stars" tier for employees who have a direct, outsized impact on revenue. Compensation for stars is fully customized; for example, a salesperson who can generate 20× the revenue of a typical rep may be paid three times the average salesperson’s salary. The speaker emphasizes a willingness to pay premium wages when the revenue contribution justifies it.

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I pay people really well. So we do this by percentage. You can go to something like PayScale. There's a bunch of different sites on there. You just pick your industry and what kind of experience is needed, whatever. And then they'll give you basically 100% all the way down to 10th percentile in terms of compensation. So for us, we're at 75% and 90%. And then on top of that, we have stars. So basically people who we think have a direct tie to revenue. The deal with stars is it's entirely custom. If there is a guy who can sell something that no one else can sell, am I willing to pay him 3 times what I pay the average salesperson? Yes, because he brings in 20 times the revenue.