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What's Gonna Change In Business?

Name: What's Gonna Change In Business?
Uploaded: 2024-10-07T21:00:22+00:00
Duration: 27 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief talk, the speaker argues that successful business foresight should focus on what will not change rather than on the myriad variables that…

7 Oct 2024 · 0 min

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0:27

In this brief talk, the speaker argues that successful business foresight should focus on what will not change rather than on the myriad variables that will. While technologies like the iPhone and AI will dramatically reshape markets, the fundamental human needs—speed, ease, reduced purchase risk, and connection—remain constant. By identifying these invariant drivers, one can make strategic bets that are resilient to rapid technological change.

The 200 IQ question is to ask what won't change and then make your bets on that. Because the thing is, there's a gazillion things that are going to change. There's lots of variables. Who knew the iPhone was going to come out and change, change computing, right? What's, you know, what's AI going to mean? But the core needs of humans probably will remain the same. People will want things faster. People want things to be easier. People want to have less risk when they make purchases. People will want to be connected with other people. When I look out into the future of what I want to make my bets on, I just want to talk about what's not going to change, not what's going to change.