A founder went from bankruptcy to $200-300k monthly income in months. At an elite entrepreneur meetup, a seasoned founder warned him: when it feels easy, that's when you go hard, because bigger competitors will move in fast and close your window.
So what keeps you from defaulting back to hard mode when things finally get easier? I'll tell you a story. We had this 6-week puppy dog period. We had just gotten married. We're making, you know, $200,000-$300,000 a month take-home with me, her, and like I had an assistant selling over the kitchen counter. I was like, this is the dream. I think 3 or 4 months after that, I had $1 million in my bank account. And so it happened super fast from like bankrupt to like, holy shit, I'm a millionaire. And I went to this meetup with these entrepreneurs and I didn't deserve to be in the room and it was supposed to be for people who were making $10 million or more a year. And at the time, I think I was pacing like $300,000 or $400,000 a month. And mind you, like 7 months earlier, I was dead broke. Anyways, I went up and I kind of told my story. This is what's happening. This was working, whatever. One of the guys there was a big baller. And he came up to me right after I had my little, I'd said my little piece. And he said, hey man, if what you said is true, like if all those are your economics for the business, he said, you need to go hard as fuck right now. And I was like, I just like turned white. And he said, because if what you say is true, then somebody bigger than you is going to take all your stuff and they're going to immediately distribute it with their brand and their distribution and squash you. He said, when it gets easy is when you go hard. When things get easy is when we have the desire to put our, you know, pull our foot off the gas. But it's like, once everything clicks, it's like, that's when you got to run. Because also opportunity windows close. There's a turn that's coming. You just don't see it yet.
