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Where The Money Is At

Name: Where The Money Is At
Uploaded: 2025-03-03T05:30:08+00:00
Duration: 1 min 4 s
Channel: Shanli Liu, CPA, CTP
Description: In this informal, persuasive monologue, the speaker addresses business owners, arguing that modern marketing is no longer about being a content creator…

3 Mar 2025 · 1 min

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1:04

In this informal, persuasive monologue, the speaker addresses business owners, arguing that modern marketing is no longer about being a content creator or TikToker, but about using free social platforms as advertising channels that act as mechanized word‑of‑mouth. He stresses that these platforms (e.g., TikTok, YouTube) provide the fastest, cost‑free way to attract customers, and warns that businesses that ignore them will be left behind. For owners uncomfortable appearing on camera, he advises delegating the on‑camera role to others or leveraging influencers, emphasizing that rapid adoption is essential because that’s where audience attention and commerce now reside.

Chapters

Listen, I'm here on a Sunday and look, nobody's here. Where is everybody at? Nothing. Damn it. I guess we do have people here. Anyways, I'm making this content and that's what I'm actually spending my Sunday doing. If you're a business owner, it's no longer about being a content creator or TikToker or YouTuber or any of that stuff. It's just about advertising the business. And so if you've been like on the edge of like, I don't want to shake my butt on camera, it's not about that anymore. It's evolved. The game has moved on. And at this point, it's just The fastest way to get customers for free is by advertising on free platforms that have mechanized word of mouth for us. So they have provided a way for other people to share your free value with potential prospects of your business. And if you're not doing it, you're just going to get left behind by people who do. And if you're like, well, I don't want to be on camera, then find somebody else to do it. And with influencers and things like that, it's going to come out real fast. But either way, You need to do it because that's where the eyeballs are at and that's where commerce is happening. And I say this as somebody who didn't want to do it.