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Which Of My Products Should I Focus On?

Name: Which Of My Products Should I Focus On?
Uploaded: 2024-09-13T14:00:11+00:00
Duration: 36 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief consultation, a hairstylist (Speaker B) who is launching a single haircare product asks whether to market the product to other hairdressers…

13 Sept 2024 · 1 min

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In this brief consultation, a hairstylist (Speaker B) who is launching a single haircare product asks whether to market the product to other hairdressers (B2B) or directly to high‑end consumers (B2C). The advisor (Speaker A) explains that there is no wrong path and suggests the founder decide based on the type of problems they want to solve daily. By framing the choice as either helping other stylists grow their salons (B2B) or serving end‑customers directly (B2C), the advisor encourages the founder to double down on the market that aligns with their personal passion and preferred daily work.

I'm a hairstylist by trade, but I'm starting my product line. So it— but it's one product. I know, and I totally want to cut your hair, by the way, but not all. Should I market towards just towards hairdressers to bring it into their salon, or should I just go high-end like luxury?
So the nice thing is that you have no wrong path. I think it's worth doubling down on the thing that you care the most about. A different frame for thinking about this is what problem would you rather solve? And so this is one of Layla's frames she uses a lot for people who are trying to make these types of decisions. So we have these two paths. What problems am I gonna have to be solving on a daily basis? Fundamentally, you're either gonna be B2B or you're gonna be B2C.
Yeah.
And so would you rather talk to people about hair and help them cutting their hair, or would you rather be talking to business owners, helping them grow their business around cutting hair? Which of those sounds more like you?
To the customer.
You like the customer. Then forget about the certification stuff. Don't worry about it and just focus all your attention there. You just have to make a call. Yeah. And you just make the best one you can.