Hard problems feel hard because they're full of unknowns and no clear solution path. The trick is to pull the thread: take the first step anyway, and each next move becomes clearer as you go. Starting reveals the way forward.
The thing about doing easy problems is that they're so tempting. We all want to have that quick win. Hey, I want to get my momentum going. And then you get a couple calls, a couple interruptions, and then the day's gone. And the next day you still have that number 1 that's sitting at the top, but you filled up with 2 or 3 more easy wins. We do the B+ problems all day because it makes us feel good because we know how to solve them. A big part of why those A+ problems are the big hairy problems is because they're soaked in the unknown. We don't know how to solve them. And so you just have to start pulling the thread. And then as I pull the thread, my next pull becomes more and more obvious to me. You don't know what the next pull is. You don't know what the next step looks like until you take the first step. And the reason we don't is because it's unknown.
