Shanli Liu, a CPA, overhauled her content after a successful friend said she'd stopped being his avatar. Views dropped 50%, but opt-ins and book sales jumped. She learned that algorithms reward niche audiences over broad reach.
I had a business owner friend of mine does about a million a month. He came in and he was talking to me and he was like, I stopped listening to your stuff a few months ago and I've been listening to it for like 5 years. I guess I'm just not really your avatar. And I just like, dude, you 100% are my avatar. And that's when I just, I went down to the team. I was like, we need to change it all. Like we have to just talk about business. So once we went back to business, my average views for video dropped in half. But as a result, we didn't have to have nearly as heavily produced stuff and we got more opt-ins on the site, more book sales. I think the algorithm is getting so good at serving niche content to people who consume niche content that you have to be okay with something that has 19 views.
