At 27, earning $1.5 million a month felt hollow after Kylie Jenner became a billionaire at 19. A friend's confession that he accepts death threats for the impact he can have shifted the speaker's thinking. That conversation sparked the decision to start making content and trade privacy for influence.
Kylie Jenner got on the COVID of Forbes and she was 19 years old and she was a billionaire. And I was 27 and I was taking home, you know, $1.5 million a month in income. And I thought I was hot shit. And here comes a girl who's 8 years younger than me and she's a billionaire. And I was like, what the fuck? It actually like ruined my week. I was like, oh my God. Like, I didn't even know the word brand. I was like, she has a following. I knew that. But I was like, ah, I don't want to have that life. And then Conor McGregor did Proper Twelve and then The Rock had Teremana. And I saw all of those things and I was like, Still don't know if I want to do it. And then I went to a friend of mine's house who is famous, and he had just started dinner by saying, he's like, yeah, we got like another death threat this week for my kids. He was like, that was sweet. I was like, why do you do this? And he said, if that's the price I have to pay to make the impact I want to have, I would pay that price 7 days a week and twice on Sunday. That was the last conversation I had. And then I was like, fine. That's what got it all started.
