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Why Info Businesses Are So Hard

Name: Why Info Businesses Are So Hard
Uploaded: 2026-02-12T16:00:00+00:00
Duration: 39 s
Channel: Shanli Liu, CPA, CTP
Description: In this monologue, Shanli Liu, CPA, CTP, argues that information, education, and coaching businesses are paradoxically easy to generate modest revenue…

12 Feb 2026 · 1 min

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In this monologue, Shanli Liu, CPA, CTP, argues that information, education, and coaching businesses are paradoxically easy to generate modest revenue yet extremely difficult to scale to substantial profits. She uses a milk-and-shot-glass analogy: offering a premium product in tiny, low‑volume servings (shot glasses) versus diluting a larger quantity with water, illustrating why coaching services—often delivered in brief, low‑value formats—cannot be scaled profitably. Liu emphasizes that teaching someone to become proficient in a skill over a weekend is unlikely, reinforcing the inherent scalability limits of the coaching model.

Chapters

The difficulty with the, quote, information education world is that it's one of the easiest businesses to make some money on. It is one of the hardest to make a tremendous amount of money on. Let's say that I have the best tasting milk in the world. If I give you two options, option one is I can take this glass, a full glass of milk, which is what you're used to paying for. And I say I'm going to pour shot glasses of the best milk in the world and you can have a shot of that milk. Or I can take this milk and pour it into the same size glasses, same number, but I'm going to fill the rest up with water. Which one would you rather have? Shot glass. That in and of itself is why the quote coaching business does not scale. The likelihood that you can actually teach someone to be good in a weekend and be a coach for you is low.