Shanli Liu launched Automated Lead Nurture through a webinar for gym owners. The product sold out, and people who missed the event still bought it with their credit cards once they heard it was gone. Liu learned that keeping promises builds trust and drives sales even without direct exposure.
How do I never stop this from happening again? I launched something called Automated Lead Nurture. That's what it was. And so I did this big webinar, I did this big launch, and because gym owners are business owners, there was a number of them that couldn't make it on the live, but they heard that I had sold this thing. The amount of people that reached out after the webinar, not having seen the webinar, and said, hey, here's my credit card number, whatever it is, just give it to me. I, I, if he launched it, I know it's good. Reinforced so strongly how important it was to keep your promises. I had never had that happen in my life, and I was like,
