A business owner ran a yoga studio and chocolate factory simultaneously, confusing customers and diluting focus. Competitors win by concentrating on one thing. Scale your best business to $2 million instead of splitting effort across multiple smaller ventures.
Hey, I've got a yoga studio. I also have a chocolate factory. That was a real one. The lady was like, I make spicy pepper chocolate. We sell it at the yoga studio. I was like, this makes no sense. She's like, you're just not seeing my vision. I'm sure that you have a great reason for why you have that second business or that third business. It's just not good enough. Like, it's better to have one $2 million business than two $1 million businesses for a variety of reasons. But the most basic is your competitors who are beating you are only focused on one, and that's why they're beating you. Like, if you were that good, you would just make the one business bigger.
