Winning doesn't feel good because it requires doing uncomfortable things over and over. The speaker describes their first venture's rapid growth as externally celebrated but internally painful. Staying uncomfortable is what enables continued success.
Winning never feels good in the moment. It's funny, when we were growing our first business, people would come to me and they would say, congratulations, like, you've had such fast growth. And I remember I would have this internal, like, have I? Because it's been so painful. The reason that winning is not for everybody is because winning is hard. And the entire process up until you win, you're doing hard things over and over and over again. And so you're constantly in a state of discomfort. That's also why you win, is because you're willing to put yourself into that state. What I've had to do in order to keep winning is I've had to learn to love the process of being uncomfortable.
