A business owner argues most people work hard on the wrong things. Work equals volume times leverage, so maximize output by doing more repetitions while building skill through practice. More work improves skill, which increases leverage and output.
The vast majority of business owners work a fair amount. They just work on the wrong stuff and they do it the wrong way. And so they get so little for their effort that they wonder when they're at home, empty-handed in bed, why isn't this working when I am working? But if you define work, at least the way I do, which is output, in order to get output, it's volume times leverage. So how many times you do the thing times how much you get for each time you do it. And so that is the do you work smart or do you work hard? It's you do both. You do as many reps as you possibly can and you do it with the most leverage possible. So if I make 100 phone calls, the leverage that I can have there would be how skilled I am. But the only way you get skilled is by doing more inputs, by working more. And so it's this virtuous cycle of doing more and getting better, and then you get more for what you do.
