A founder compares entrepreneurial growth to video game boss levels. Year 0 to 3 are easier; year 3 to 4 is the hard boss most founders avoid by starting over. The only way forward is pushing through that uncertainty instead of restarting.
If you're at year 3 of your thing, you know how to beat boss 1 through 3, and you want to think about moving to year 0 of a new thing. Maybe year 0 of a new thing grows faster, but it has to grow faster than year 3 to 4 of the thing that you're on right now. Most people who are listening to this are 5 years into entrepreneurship, but you're 6 months into the thing that you've been working on right now. And so people just keep getting up to level 3 new endeavors over and over again because they never learned how to get past that boss. You just have to confront The uncertainty of knowing that you don't know how to do it, but that you will figure it out if you keep doing enough repetitions.
