Most people know how to lose weight or reach their goals. The real problem isn't information, it's the willingness to pay the price: the effort, discipline, and sacrifice required. A coach's job is to figure out why you're not acting on what you already know.
People fail not because there's some magical list nobody has. They fail because it's an obvious list nobody does.
The magic is in the work that we're not doing, right? It's the obvious list. If you were trying to get in shape, you know you should eat less and you should move more. You know that. I used to even do these with when I would have a weight loss customer who'd come in the door and they'd be like, so tell me more about the— and I would just say like, do we really need to get into it? Like, you already know what you're supposed to do. The question is why you aren't doing it. That's what I'm here for. Because the thing is, is that like the clues of success are in plain sight. It's just that the price tag associated with them is the one that people don't want to pay.
