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You Can Always Advertise

Name: You Can Always Advertise
Uploaded: 2026-01-22T21:00:00+00:00
Duration: 27 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief marketing tip, the speaker explains how to dramatically increase leads from an existing advertising campaign by re‑branding the same…

22 Jan 2026 · 0 min

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0:27

In this brief marketing tip, the speaker explains how to dramatically increase leads from an existing advertising campaign by re‑branding the same promotion with seasonal “wrappers.” By simply shifting the messaging to align with the current time of year—e.g., end‑of‑year, New Year, Valentine’s Day, spring, summer—the campaign feels fresh and relevant, which the speaker claims can double or triple lead generation. The core idea is that timeliness and perceived relevance drive higher response rates, so marketers can reuse the same offer repeatedly throughout the calendar year with minimal additional cost.

Here's how you can get way more leads for the exact same marketing campaign. 2 weeks ago, we were running ads for end of the year, and now that it's the beginning of the year, we're running ads for how it's the beginning of the year to start your right. In a couple of weeks, it's going to be Valentine's Day, then it's going to be get ready for spring, and then after that, it's going to be get ready for summer. And so you can take the same promotion and just put a seasonal wrapper on it, and you'll get 2 times the leads, 3 times the leads, just because people are like, oh, this is recent, this is relevant, now I'll move forward.