You Can Sell Your Guarantee
25 Jul 2025 · 0 min
0:13
In this brief advisory video, Shanli Liu, CPA, CTP, explains that service providers can monetize their guarantees by offering them as paid add‑ons. By charging an additional fee—typically around 10% of the service price, but potentially more—businesses can sell a guarantee that costs them virtually nothing unless a claim is made. This creates extra profit with minimal risk, and the speaker encourages viewers to adopt this strategy.
