Shanli Liu argues that matching a competitor's visible output isn't enough. You need to scale effort 10x, 20x, or 30x because competitors also have hidden work you can't see. Aim far beyond what appears on the surface.
If someone is doing better than you, they are better than you in some way. If you're like, I gotta beat them, you look at their volume, right? And let's say that someone's doing 3 times this volume that you can see, right? What do you do? Do you do 3 times the volume? No, because now you're just matching them. You need to do 10 or 20 or 30 times the volume because not only that, they're doing volume that you can't see.
