Shanli Liu, a CPA, shows how two businesses earn over $1 million yearly with fewer than 5,000 followers. A piano-repair specialist makes more money from a tiny niche audience than creators chasing millions of views. Profit comes from solving a specific problem for people ready to buy.
I have 2 businesses that I looked at in the last year that were doing over $1 million a year with less than 5,000 followers. You absolutely can make plenty of money with a very small following as long as you make content that's directly valuable for that following. If you are making stuff about how to fix pianos because you're a piano repair guy, you might be like, man, I'm only getting, you know, 1,000 views a video. It's like, yeah, but the market of people who are buying pianos might be significantly smaller than the market of people who just want to be entertained or distracted, right? If I were to think to myself, like, I have a room of 1,000 people that are going to watch this and all of them are only interested in fixing pianos, That's a hell of an opportunity.
