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You Don't Need Passion To Start

Name: You Don't Need Passion To Start
Uploaded: 2024-11-20T22:00:14+00:00
Duration: 25 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief monologue, Shanli Liu, CPA, CTP reflects on her experience launching a first business without any underlying passion. She describes the…

20 Nov 2024 · 0 min

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0:25

In this brief monologue, Shanli Liu, CPA, CTP reflects on her experience launching a first business without any underlying passion. She describes the early days as miserable, driven by shame and anger rather than enthusiasm. Liu argues that entrepreneurs should use whatever emotional fuel they have—whether shame, anger, or any other feeling—rather than waiting for an ideal, passionate state. She warns that longing for a different emotional driver can trap people in inaction, and emphasizes a pragmatic mindset: identify the emotions you possess and channel them into action.

When I started my first business, I wasn't doing it because it was something I was passionate about. It was not this like sunshine and rainbows. It was miserable. I had a lot of shame and a lot of anger, but that's what I had. I think you just use what you got. And if you need shame to get you going, if you need anger to get you going, then you can— that fuel can change over time. But wishing you had a different fuel, I think, is what gets people in trouble. Like, I should feel this. Like, you should nothing. It's just what do you have? Then what are you going to do?