Real learning happens when you do something, not when you read about it. Your first 100 sales teach you more than thousands of hours of theory. If you don't change what you actually do after watching this, nothing has been learned.
Every time you start on something new, whether it's starting a business to begin with or learning how to run paid ads or learning how to sell, it always feels like this big amorphous thing. But once you take your first phone sale, once you run your first ad, once you hire your first person, all of a sudden you're like, oh, okay, I kind of wrapped my arms around it and now I can see all the holes that are there. And so in my experience, the faster I can get to me just wrapping my arms around it, me actually taking the first action, You'll learn 100 times more from your first 100 phone sales than you will from 10,000 hours of reading books about it. My goal with a lot of the content that I have here is if I can just shrink the time between you thinking about doing it and doing it, the faster you're going to get to your goal. Because learning is same condition, new behavior. If you have not changed your conditions and your behavior remains the same after this video, you have learned nothing.
