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You Need To Learn How To Scale, Not Just How To Sell

Name: You Need To Learn How To Scale, Not Just How To Sell
Uploaded: 2024-09-15T01:30:06+00:00
Duration: 44 s
Channel: Shanli Liu, CPA, CTP
Description: In this monologue, the speaker reflects on common pitfalls in internet marketing, noting that many entrepreneurs focus solely on crafting offers and…

15 Sept 2024 · 1 min

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In this monologue, the speaker reflects on common pitfalls in internet marketing, noting that many entrepreneurs focus solely on crafting offers and assume that a good offer alone defines a successful business. He argues that true growth requires mastering team scaling, consistent product/service delivery, and reliable traffic generation. The speaker credits a mentor named Leila for teaching him how to run a team, which enabled his revenue to jump from about $3 million to $17 million within 24 months. The core message is that learning to scale operations is essential beyond just selling.

Chapters

In like internet marketing, I'm like old, but like in terms of business, not like world, no. But in the internet world, I've seen enough guys go through like 4, 5, 6, 7 businesses and it's like they don't get it. They think about businesses in terms of offers. Yes. Because like if the business is good, as soon as it sells, then that's the business. But they just don't know how to beat the next boss. And so they don't know how to scale a team. They don't know how to get consistent delivery. They don't know how to get more traffic. What it actually takes I mean, that's all Leila stuff, right? Like, I, you know, I never passed $3 million a year until I met Leila. And then like 24 months later, I took home $17 million. And that was just because she knew how to run a team. I knew how to sell and I knew how to market, but I could dream of a bigger business, but I didn't know how to— I didn't know how to get the people to do it.