"Your Competitor Is Cheaper.."
17 Jul 2025 · 0 min
0:25
When a prospect says your competitor is cheaper, ask: "If prices were the same, which would you choose?" It shifts the conversation from cost to value and usually gets them to pick you.
When a prospect says your competitor is cheaper, ask: "If prices were the same, which would you choose?" It shifts the conversation from cost to value and usually gets them to pick you.
It's one of my favorite closes because it just crushes. So they're like, well, the other guy down the street is, you know, half the price of what you guys are. And I'm like, totally understand. Why aren't you going over there? And then they'll say, well, I mean, you guys have this thing and you guys have that thing and you guys have this thing. And I'm like, that's why we're more— if you want the 201 version of that is like, if the prices were the same, which one would you do, ours or theirs? And they're going to be like, well, I would do yours. It's like, right, because ours is better.
