You're Doing Far Too Little
14 Apr 2025 · 0 min
0:19
In this brief YouTube monologue, speaker Shanli Liu, CPA, CTP, explains why many beginners misinterpret sales outreach results as volatile. She illustrates that low outreach volume (e.g., 100 reachouts over 30 days yielding a single sale) creates the illusion of erratic performance, when in fact the conversion rate is simply low (about 1%). Liu argues that increasing the number of daily reachouts dramatically (e.g., 100 reachouts per day) would produce a steadier flow of sales (potentially one sale per day), turning apparent volatility into consistency. The core message is that perceived volatility is often a symptom of doing too little, and scaling outreach volume is the remedy.
