Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

You're Selling At The Wrong Time

Name: You're Selling At The Wrong Time
Uploaded: 2025-10-27T20:00:35+00:00
Duration: 40 s
Channel: Shanli Liu, CPA, CTP
Description: In this short monologue, the speaker highlights a common sales mistake: making an upsell after the customer has already satisfied their need. Using a…

27 Oct 2025 · 1 min

Watch on YouTube

0:40

In this short monologue, the speaker highlights a common sales mistake: making an upsell after the customer has already satisfied their need. Using a restaurant steak scenario, they illustrate how offering a second steak after the first has been enjoyed feels intrusive and is rejected, even though the customer loved the first steak. The speaker then demonstrates the correct timing: probing the customer's hunger before they are satisfied, positioning the upsell when the customer is still in a state of deprivation. The core message is that successful upselling requires offering additional products at the point of greatest need, not after the need has been met.

Chapters

This is one of the big mistakes that people make when they're trying to sell stuff, is they actually sell at the wrong time. And so I'll give you an example. So if we go to a restaurant, you order steak, you have an amazing steak, and I say, awesome, how was it? You say it was great. I say, awesome, would you like another steak? And you're like, no, I'm good. I'm like, why? Wasn't the steak good? You're like, yeah, it was great. I'm like, then why don't you want another steak? And you're like, because I'm good. It was— I'm like, so you didn't like the steak? And you're like, no, I love the fucking steak, dude. It's like, back off, right? Right. And so the offer is right, the timing's wrong. If I wanted to sell 2 steaks, what I would do is say, hey sir, how's it going? You say, great. I'm like, how hungry are you? You're like, dude, I'm fucking starving. And I'm like, a guy like you, you're gonna need 2 steaks. That's when you sell 2 steaks. Yeah, before you've had your first bite, before you're full, when you're at point of greatest deprivation.