A property manager converted a $2,595 lead into a $3,895 booking by listening closely to what the client actually needed: a furnished home for two dogs and a piano. Instead of pushing the original 3-bedroom, the manager offered a smaller 2-bedroom with more square footage and a fenced yard, then sealed it with a virtual tour and showing. The client signed an 11.5-month lease and paid in full.
Chapters
And I talked to the lead and I asked like, what are you looking for? Kind of got to know him and, you know, what he was looking to do. And this person had just sold his house, right? Was kind of looking for a place to land that was fully furnished. He had a couple dogs, he had a piano he wanted to move in. And he really wasn't super particular about location. I said, well, hey, listen, this one is booked, but I have this other property it could possibly solve your problem, right? Like, you inquired about this particular property, this 3-bedroom, 1-bath, about $2,600 a month. But hey, I have another property and I usually describe it. And then I say, why don't I send you a link, virtual video tours. And if it's open, I will, you know, we'll do in-person tours. I don't love doing that, but I will if it's available. And so we basically, he inquired about this property, right? But I got to know him, I understood that he was looking for a certain type of property and a certain length of stay. And then so we inquired about this property, right, this 3-bedroom, 1-bath, but I had another property available. I actually co-host this property. It's actually smaller. It's a 2-bedroom, 1-bath, but it's, it's bigger in square footage. And it has a really nice fence, private yard. It could accommodate his piano actually way better than this property. Like this property, I don't think would fit a piano. It has stairs, it's a basement unit. So we inquired about this one, but really, this property over here really met his needs way better, right? So if I had, if I had turned off my calendar and just put this, you know, he only, he might not have even reached out because he was probably trying to stay under a certain budget, but it turned out this property, he went and saw it, he really liked it, had a huge space for his piano, his pets, his dogs could run around. And so we ended up going from a $2,595 lead and ended up booking it at $3,495 a month. And it was like an 11.5-month lead and he paid in full and he was really happy.