MTR Masterclass - Stop Airbnb Burnout: Use Insurance Stays to 2X Your Cash Flow

this off. Okay, here we go. So today, here's the topic. Hopefully you're on the right place. We're going to— I'm going to teach you how to do extra cash flow with midterm rentals using the MTR insurance strategy without constant turnover or long-term rental headaches. If anyone has an Airbnb or is maybe a tired landlord— I feel that way sometimes— I'm going to teach you a better way. I'm going to teach you about MTRs and insurance claims. So here we go. Okay, so I'm just gonna assume everyone can see me. And so if I can have your full attention, um, like pretend we're having a one-on-one strategy energy session because honestly I really treat this like that. I put my best stuff in here, I packed it in, and I don't want you to miss anything. I tend to talk kind of fast, so we'll probably be done sooner. But just so you know, um, well, there'll be lots of Q&A at the end. So close your tab, shut down Facebook, silence your phone. Someone once said put your kids in airplane mode. I wish I could do that sometimes. Um, but yeah, let's, let's go, let's jump in here. All right, so let's make sure everyone's like in the right place. So who is this for, right? Um, I think we sign up for stuff and we just want to make sure that this is This is what you're looking for. So maybe you're a real estate investor, you want to increase cash flow with fewer doors. You know, you don't need 100 doors with the strategy, just a couple really choice doors and you can have amazing cash flow. Maybe you're a tired landlord, you're sick of low cash flow and drama, long-term tenants. Or maybe you're an Airbnb guest, you're burned out from constant turnover and high maintenance guests, or they're on vacation, they've got lots of questions, they're just a different type of guest. Or maybe you're an investor with a flip that you pulled off the market because it wasn't selling. I have a lot of students like this. It's a great strategy. It's a great pivot strategy for that. I have a couple of case studies on that. But, you know, you beautifully rehab this house. It's just sitting on the market and you're lowering the price. And sometimes you just need to pause for a second and pivot, maybe do a DSCR out of it, and then you can midterm it and then put it back in the market right when things pick up. So who is this not for, right? It's not for landlords who want to set it and forget it 12-month lease. I'm sorry, it is a little more involved than that, but It's not for you if you don't want to be in the hospitality business. We're not running a hotel, but we are dealing with guests and we're providing experiences. So that is definitely part of this. And it's not for you if you want to get rich quick scheme. Sorry, that's just— I don't think that exists. But yeah, so that's— hopefully you're in the right place. Let me know in the comments. Okay, so a little bit about me. I'll try and be brief. I'm kind of a serial entrepreneur. I like shiny objects. Um, so I'm the founder of She's Got Assets. I'm a podcast host. I'm also a course author and coach. We have the REI Playbook and the MTR Playbook, and we run our rental businesses under Cedar and Forge Properties. And then we buy off-market deals with Shona Weiss Houses. Um, and then we have some online communities. We have Maximize Your Cash Flow for Real Estate Investors, that's a Facebook group. And then we have the Asset Society, which is a school community. And so operations-wise, we have 14 doors, about 8 midterms and counting. And I actually do this, and you can find me in all these spots. Check out podcast, check my YouTube content. So a little bit about me and kind of before I got into real estate, a little bit more about me just to show that I've actually been at this a long time. I've been a landlord about 20 years. It's crazy. I can't believe it, but it's true. I'm a marketing and branding expert. My background's in design, so I used to be a graphic designer. I had like a boutique design studio and then I founded a creative agency with my husband that we sold and was successfully acquired. And, you know, way back, way back, right, I grew up in a really small town in Northern California called Mendocino. So I grew up in the vacation rental business before Airbnb was a thing, kind of mom-and-pop style, answering machines in the way back days. We were always doing laundry. And I've helped 80+ students land $6,000 to $9,000 a month MTR bookings. So that's a little bit about me. This is our team at the agency. Way back when. So I'm just going to check the comments, make sure everyone can see me. Okay, perfect. All right, so just take a minute, close your eyes. Imagine having 2x rent over a long-term, the month, just a couple of doors, like 2 doors, no endless cleaning, no guest drama, just really grateful, high-quality guests who treat your home like gold. And if Airbnb burnout or bad tenants left you jaded, you're not alone. You just haven't been shown a better way. Like these, the guests that we're dealing with, they've been displaced, they're so grateful, they really appreciate it because they're homes that, you know, typically have had some kind of damage. They're looking for temporary housing. So I could be— I really feel that we're adding, you know, a lot of value to the community and helping people out. And, you know, and we're making money too, but ultimately it's a service. All right, so the topic again is how to 2x your cash flow with midterm rentals using the MTR insurance strategy without constant turnover or long-term headaches. All right, so let's dive in. The other things I've tried, I've tried long-term rentals. I still have a handful. Look, they're great, but like if you get like a couple hundred cash flow or even if you break even, that's what most landlords do. I just talked to someone yesterday and they were barely breaking even. They weren't even accounting for like CapEx or maintenance or anything like that. So a lot of times they're actually negative, right? And in this market we do have appreciation and all that good stuff and tax benefits. But, you know, you need so many long-term rentals to actually get through, you know, really good passive income that you could live on. Um, tried Airbnb. Um, yeah, and I know like there's other strategies like co-living. I've looked at that, it's not my jam. I really like the midterm strategy, but I've, you know, definitely tried other things. I'm always looking at other things, and for me this still makes the most sense. Um, so introducing midterm rentals. Um, so I'm going to kind of give you the backstory and how I discovered midterm rentals way back when. Um, so You know, I've been a landlord, like I said, 20 years. I kept it really secret because I thought people would judge me because that's kind of— housing is a bit of a loaded topic. Um, and then I kind of thought, oh, I had to be an agent to get more into real estate. I took an online course and I went full-time into REI and, um, became an investor full-time. I started chasing shiny objects, like I really wanted better cash flow. These were a couple of photos of our rehabs and turnovers, and this is my daughter when she was pretty little. She would help with cleaning and stuff. So this is kind of like a montage of like all the flips that we did, and I just felt like it was a fire hose of all these different strategies, and everyone's like, you got to do this, you got to do that, and it feels really overwhelming, and you try all these things, and it's great. Like, I was really good at flipping. I think I have a good eye. I was really good at being in and out, and everything sold quickly. But, you know, I feel like it's a bit of a fire hose, um, with all these different strategies. This photo on the left is my son. Probably not be happy if he knew I was showing you, but he's like 15 now, but he's drinking out of the fire hose, right? This was like the first post that I put out on social, right? And this was like my coming out post like 5 or 6 years ago. And I was really nervous to post it because I hadn't publicly been talking about this stuff. Now I can't stop talking about it, but at the time I was just really private about it. So these are a couple of our flips. Yeah, this one we bought off market with seller financing, was really creative. This was also seller financing, zero down. This was like a 6-figure flip that we got through our inbound marketing. So these are just a couple of projects that I've done. So what I realized was flipping and wholesaling was a job and didn't really meet my goals of building long-term wealth and passive income. I wanted more cash flow compared to long-term rentals. And at the time, like it was Airbnb was all the rage, right? So I thought, let's, we got a new property, we decided to try out Airbnb. And the property that we— our first Airbnb was like literally like right across the street from our house. We thought, oh, when family comes in town, like my in-laws, they can stay there. We can play host. It'll be really fun, right? But STR life, like for me, you know, we did it for a couple of years. We had a co-host, we had systems in place, but it was way more stressful, really high maintenance guests. They're there on vacation, right? And yes, we have systems and PMSs and AI and all that stuff, and that does help, but it's still people in and out of your property constantly. And that's just a lot more, a lot more turnover. You're always restocking supplies. You're constantly worried about reviews, like, and if you get anything less than a 5-star, like, that's really damaging. It hurts your exposure on like Airbnb. And so you're just constantly worried about that. And guests don't understand how like how important that is, right? But in general, guests are like on vacation. They have high expectations. It's the photo of my daughter. Sweeping at one of our turnovers. Um, and again, you're only as good as your last review, right? So typically for like the first year, I think we had all 5-star reviews. We were like super host. We even got— they had something that they rolled out and it was like some designer level of host. I don't remember what it was, but, um, it's not— I don't think it's around anymore. But, you know, even like Katrina said, she's got such a cute spot to spend away from home and feel like you're on vacation with fun for Or it wasn't themed throughout, but she only gave us 4 stars, right? And to me, that seems like it should be a 5-star review. I don't know what we missed the mark on, but it was like, it's upsetting, right? And then we had this one guest stay and this was like the breaking point. It was like snowing and we didn't update our check-in instructions and it was just, it was a disaster. Like we had just bought this property in the summer and this is going to sound really silly that we didn't realize that the mini split was actually heat. We thought it was just AC because mini splits weren't that common at the time. So we, we had cadet heating and radiant floor heating, and we didn't realize the instructions weren't really clear on how to use the cadet heater, and they were just really upset. I was like bringing over blankets, and they left us a 3-star review, and I felt so bad because I, you know, they didn't have a good experience. Moving to drink something. So this can happen, right? And there's really not much you can do about when you get these types of reviews with short-term rentals. There's just some examples. Okay. And then we had an Airbnb guest and they booked for like 2 months and I was like, it felt like I was on vacation. I still remember getting the message on my phone, right? We had co-hosts, but when you have a co-host, you still see all the messages. They booked for like 2 months. I think they had like family in town or they, yeah, their kids were having, they were expecting a grandkid and it was so nice. Like there were no turnovers for 2 months. It was really consistent income. We weren't restocking supplies, weren't checking and making guests got in okay. There weren't issues with the smart lock or how to use the thermostat because people are here for a while. They're actually living, you know, they're living at the property. It's a temporary home. I feel like every STR guest, there was always issues with the smart lock. I don't know why. With midterm, I typically don't have any issues. I mean, occasionally, but anyway, so then I remember this post. I said, already for our next guest, so grateful to have had a long-term guest for a bit. They check out today, so we're taking reservations. Again, right? So it's kind of a taste of that. And at the time, I didn't know midterm was even a strategy. It was just kind of long-term or short-term. Um, okay, right, no silly questions, right? So at first, what I didn't know, right, um, I didn't know it was even a model. It was not. Now it's kind of— it's definitely on the map, I would say. I think most people have heard of the midterm model. The time, like, in— was not— it was not, um, not that well known, or I hadn't heard of it. I thought I just got really lucky in that maybe I, you know, with a longer stay. I didn't know how to actually optimize for longer stays. I was calling it the hybrid strategy. Now that kind of means short-term and midterm, but you're filling in the gaps and we're focusing on midterm, right? Um, I didn't know how to furnish properties quickly. It took me like forever. Um, I didn't know how to advertise. Like, the first property I set up, I agonized over the mattress and the smart lock, and I didn't know what to include, and it was just Really overwhelming. Now I have lists and SOPs and I'm really dialed in, but at the time it was really overwhelming. So we went all in on the MTR strategy, learned how to test the market for demand, quickly furnish, where to market, and manage with just a few turnovers a year, which is really different than the short-term model, right? This is one of our properties. It's a midterm, right? So what we figured out how to do, we figured out how to get our properties marketed and booked before we even furnished the property. Everyone thinks that's not true. It really works. Traditionally you have to furnish the property once you get it booked. With insurance, they will take it unfurnished. So if you didn't know that, that's definitely an option. You don't quite get the premium that you get for furnished properties, but you get the premium for the flexible lease terms. Um, we learned how to quickly book our rentals with quality guests to 2x our cash flow. We got our time back and we have way more consistent cash flow. Um, and they really believe that midterm rentals are the sweet spot between short-term and long-term rentals. So MTR Life, make 2x cash flow over, over long-term rentals without the stress of turnover of Airbnb, without needing like 100 doors. You just need a couple doors and you can really reach your financial goals of really good cash flow. Okay, I hope this is making sense so far. I don't see any questions. I'm just going to check really fast. Okay, perfect. Okay, so introducing the MTR Playbook. Okay, so this is, um, I'd like to share a couple case studies, like actual receipts, right? Um, so this was a property that we got, um, 100% creatively seller finance. It was zero down, really cool deal, came from the kind of marketing that I teach and that I do. Um, so we underwrote it, you know, kind of long-term. It's nice when things pencil different ways, right? So it's a cozy, sweet little duplex studio. Um, you know, it's a studio tiny little studio in a one-bedroom, right? Really nothing to write home about. I'm in a fairly expensive market rent-wise, so I underwrote it kind of with these numbers. So the total rent's about $2,600. And I have the strategy where I test it, right? So I put it on the market as long-term. I was not getting the inquiries, weren't really qualified. And so I thought, you know, I'll talk more about this, but I basically pre-marketed it as a midterm before it was even furnished. So then we actually got inquiries of both sides, got booked. So Here's what, you know, long-term compared to midterm. The studio gets about $1,995 a month. The one-bedroom, we've gotten as much as $2,800. The total income is $4,000, you know, almost $5K, right, versus $2,600. That's a big difference, right? That is, you know, really good cash flow. So our expenses, PITI, is about $2,600. And the reason that's low is the way Ideal structured this, um, you know, with the payments to the seller. Um, and when I say zero down, right, it was zero down, but we did need to invest in the property to rehab it. So I think often when you hear like crazy, like unicorn deals, like, yeah, it was zero down, but we, we invested a lot into this property to rehab it, right? To bring it back up to kind of modern standards. I'm just needed some love. So the monthly net cash flow is at $2,190 a month, right? And this is net, right? And the annual is about $26K, like after expenses, right? So it's just an example of long-term versus midterm rents. And then I've got one more case study. So this is a duplex. I'll show you the numbers. So again, we underwrote it as a long-term. This was kind of before we were didn't know about midterms and we kind of thought, oh, we've got enough short term, but let's go long term on this. These are the numbers for that. Rent about $4,400 midterm rent. The 4-bedroom gets about $6K. This is definitely for, you know, insurance claims. It's 4-bed, 2-bath. It's really 3-bedroom, 2-bath, but there's like a bonus room. So I was calling it a 4 because there is another room and then it has a basement unit. It's about $2,695 a month. So the monthly income is $8,695. After our expenses, cash flow, you know, the net cash flow is about $5,400, right? And so annual about $66K. And this is just on one duplex, right? This is— and this is not a fancy property. It's really urban. And it's just— these are just some examples of what the numbers look like with midterm. Okay. So after like 5 years and $60K invested, I discovered the hard way that because you're here, I'm going to teach you the easy way. I've done so many courses, so many coaching programs, and I've taken all of that and put it into my systems. And I'm going to show you what I've learned and what I teach. So here we go. Everyone is ready. All right. So here's a couple just photographs, like kind of a montage of some of our properties. You can see we have everything from a one-bedroom. This is that duplex I mentioned to really modern property. But you can see the style. It's nice. I have kind of a quirky aesthetic, right? It's definitely modern, but it's not, you know, it's clean, but it has some character. Has some soul, I guess you could say. So it was just some examples of photos. Okay, so I'm gonna— oh, I didn't update the slide. See, I've been moving quickly. So the 3 secrets of MTR, um, and insurance. So let me know if you want to hear those secrets, just drop it in the chat. I don't have to share them. I'm gonna wait for some— don't be shy, just let me know if you want to hear my 3 secrets. Just let me know. Hopefully this is helpful. Yeah, Kelly says yes. Deanna says yes. Carol says yes. Yay, awesome. Okay. Amazing. Okay, so I'm going to share my secrets. Um, so to chew extra cash flow, you don't need a luxury property, a destination location, or fancy amenities. Urban properties are really perfect for midterm rentals. I think we've all heard about having these really high-end properties for short-term, and that is true, but midterm, they are just kind of— I don't want to say vanilla, but they're very urban properties, right? They're not fancy. Secret number 2: you can market your midterm rental, get direct bookings without any experience. You can stay booked without a fancy website. You just need to know how to really optimize your listing and show up in the right places. And you do this even before it's furnished. I say this all the time and I feel like people are skeptical. I have case studies of students that have done this. Yes, you do need to furnish it, but you do not need to wait till it's furnished to get it to market. And I highly recommend that you do that. And that's what I work with students on. So that's, that's really important if you don't get any other takeaways from this. And then secret number 3, my favorite, maybe that's why you showed up today. DMTR Insurance strategy offering temporary housing for displaced families. Insurance claims is one of the most lucrative MTR niches. Um, there's a lot of nuance to it. I'm going to unpack it towards the end, so hang in there. But I'm going to share some tips on how I go about getting these types of bookings, how they work, what the process is like. So here we go. So secret number 1 to 2x your cash flow: you don't need a luxury property, destination, fancy amenities. Like, with short terms, I feel like the bar is getting higher. You need like super high-end design, you need like cold plunge, hot tub, pickleball courts, a game room, like really fun vacation vibes, right? I love that stuff. But when I'm— if I've been displaced, like I don't need that stuff. I'm living in a property. I want like a washer dryer. I want like a well-stocked kitchen, right? I don't need a cold plunge. So I think that's the big difference. That also helps on your setup costs and your maintenance costs because I don't— I love hot tubs. I don't want to maintain them, especially for guests, right? So let's talk about what makes a good midterm rental. So urban beats destination. We want to be in an urban place, right? You know, that's typically where families have been displaced and are looking for homes. So really the ideal midterm, all properties work, but if you want to go, if you're focusing on like different avatars, a lot of times families are looking for larger properties. You know, 3+ bedroom, 2 bath is really ideal. I'll talk more about that. Function over fancy, focus on the right amenities, we'll cover that. And And I hear this a lot, like, it's way, way more than traveling nurses. Yes, I actually have one moving in today and she's great and it's a 1-bedroom. That's perfect. But she's not looking to be close to a hospital. Like, as long as you're 20 minutes away or so from a hospital, you do not need to be across the street from the hospital. I even have a property very close to a hospital. I don't always get traveling nurses in there, so I just hear about a lot. I always like to mention it. Um, so urban beach destination, right? Guests need access to daily infrastructure— jobs, schools, highways. They don't need access— I don't need like beachfront access. You don't need to be close to a hospital. I mean, it's— you want to be in a good neighborhood. Um, so like real-world demand, not vacationing. I hopefully have said that a lot, but hopefully it came through. So let's talk about types of properties and different guest avatars, right? Studio, one bedroom— yes, it's, it's typically traveling nurses, medical professionals, digital nomads like I We have one of our guests, I think he stayed for 8 months. I think he's a software developer. He's in a 1-bedroom, right? I think COVID really opened up the remote work thing. So smaller properties, that's typically who your guests are. Then you get into 2-bedrooms, maybe more corporate clients, business travels, again, digital nomads, some families in transition. And I think the sweet spot is like the larger properties because you get, again, corporate clients, digital nomad, not so much digital, but you know, fam— it's mostly families in transition, right? Moving to the area, you know, families that maybe sold a house, need a temporary place to land. I get a lot of those kinds of inquiries. If anyone's an agent, right, you're working with a family and they're selling their house or they— I got a lot of calls where they're like, putting my house on the market, I don't want to be living there when it's shown and staged and everything. So that's— those are the kinds of types of guests that we get. And then temporary housing for displaced families, right? This is the one we're going to focus on today, but it depends on the kind of property. I'm sorry, my voice is going out. One second. Okay. So function over fancy. Again, I think I've mentioned this, but guests aren't looking for fancy amenities. You don't need a hot tub or a fire pit. I mean, we want to have nice properties, but they're not there on vacation. They're lit— they're there to live. They're looking for a temporary home away from home. So you want nice furniture, a really good mattress. You want a workspace. Please have a workspace, well-stocked kitchen. And one thing that I'll mention, you know, when we talk about setup of midterms, it's a bit of a tangent, but I'll share it. So like if I have a 3-bedroom, I'm not putting beds in all the rooms. Like recently, I just, a lot of times guests actually want beds taken out of the rooms because they want a dedicated office. So if I have like a 3-2, I'm typically doing one as a dedicated office and I'm always offering, hey, I can add a bed to that room like no problem. And I'm making that clear in the listings, but that's typically what I do. So dedicated workspace, because a lot of times people are— they might be doing hybrid, like working remote and working from home, right? So that's really important. And doesn't need to be super high-end. It needs to be nice and tasteful and modern, but it's not like super fancy. We're not looking for like really fancy kitchen appliances. Excuse me. Gosh. They really want a place that feels like home. And so, you know, you don't need to invest in fancy furniture. It should be nice, um, you know, and comfortable, but not super high-end. We don't need like Instagram walls and trendy wallpaper. That stuff is beautiful, and if you have that, great. It's gonna, it's gonna probably get more, you know, people are gonna like gravitate to that, but it's not, not like necessary. It's not a short-term rental, right? And if you are doing the hybrid, that's a different model. I'm really talking about midterm. So, okay. And these are the in-demand amenities. I talk about this all the time. You've probably heard me talk about it. These, you don't have to have. I just did a talk the other day and someone was like, I don't have that. I'm like, you don't have to have all of these things, but these are just kind of best practices. So don't take this like, I have stairs at my property. It's okay. Just know that these are the things that make really good midterms. A single family, 3-bed, 2-bath is really ideal. Even larger, even like a 5-bedroom is great. Ideally, this is not a requirement, a single level. You don't have to have a single level like a ranch style, but for accessibility, for aging population, it is really desirable. Ideally, ideally no stairs. A lot of my properties have stairs, so don't, don't get hung up on the no stairs thing. Like, if you have stairs, that's fine. But if you're just looking this to be like the perfect buy box, or if you have a property that has these qualities, Being pet friendly. I don't know why people are so afraid of pets. I get it. They can do damage. I can tell you stories. I 100% can tell you stories, but I also know that most people have pets. They're mostly really responsible. There are ways to protect yourself with pet fees and protecting your furniture. So please be pet friendly. I mean, just go to a site, go to Airbnb or Furnished Finder and do a search for like a 3/2 and then put pet friendly and see the listings things like drop in half, right? So, you know, just learn how to protect yourself. And yes, they can do damage, but we protect ourselves with security deposits, and typically they're very responsible, right? So with being pet friendly, um, having a fenced yard— it does not have to be fenced when you list it. You can always, you know, offer that. And if some— I've worked with a student recently, and I was like, we're probably gonna have to fence your yard, get your advertising out there, and then you can fence it once you get that booking, right? So don't let any of this hold you up. But I would say being pet friendly in the fenced yard, if I could choose one amenity, it would be that 100%. Um, because no one wants to get up and like walk around the corner and let their dog out. And it's like, I, morning I let my dog out, I don't want to have to, you know, go outside. I don't really want convenience. So off-street parking is good. It's not, it's not, you know, like this property, there is no off-street parking. It is not a deal breaker, but I'm just saying it's kind of one of those in-demand things. Bedroom on the main level, right? So if you have a 2-story home and you have like a primary bedroom on the main level, that's a really desirable thing. And sometimes we'll get requested for that, especially for displaced families. And then being in like a solid Class B neighborhood, right? But this model, people want established neighborhoods. It should feel safe, right? So that's important for this model, you know, and you kind of have to use your judgment. That it feels like a good neighborhood, but that's kind of like, it's not high-end, but just kind of a solid class B neighborhood as far as amenities go. So I don't— there's any questions? I don't see any questions. Okay, okay. So let's talk about the ideal midterm rental. Just to recap, take a screenshot of this. We're talking single-family homes. I do have duplexes and they do work. A lot of times people are a little bit wary of having shared property, but I always make it really clear in the ads like, hey, this is exclusive access for this unit and that unit. And as long as you're really upfront about it, it's okay, but sometimes people don't love that. One level, no stairs, 3 to 4 bedrooms, you know, good neighborhood, romantic location, right? If it can be walkable, close to fun stuff, um, fence and yard, primary and main off-street parking, walk-in shower can be helpful for like accessibility. Um, in general, the less restrictions the better. I do not like HOAs. I was just talking to someone yesterday, or, and they were like looking at buying an HOA property, but they don't allow pet, they don't allow dogs, and sometimes they have really restrictive and, you know, that you have to rent for X amount of months. So not a big fan. Just know what the regulations are. The for-you-buy one, if you have one, you can work with it, but just understand that sometimes there's like a cap on rental units. And then ideally, right, STR-friendly regulations, you can just be a little more flexible with the model. If you can do the hybrid STR/MTR model, that's great. If not, like, I just do purely MTR, but it's nice if you can do this, you know, maybe you're in the high season, you're doing short-term, and then you're going midterm and the slower season. Season, right? So this is just kind of the ideal property, but you don't have to have all of these things. Just know these are kind of ideal. Okay, who this works for, um, so long-term landlords seeking higher cash flow without overhauling their entire portfolio. Um, I know when I was starting out, I listened to BiggerPockets and it was like the goal was have 100 doors. I don't really want that many doors. I just want choice properties and I want to maximize them with this type of strategy. Maybe you're an Airbnb host and you're tired of the constant turnover and guest management hassles. Um, you just want to max— maybe you have apartment I work with a lot of landlords that have a long-term, they have a turnover, you know, and they are kind of looking at other options because they're either not— their cash flow is in a negative or really low, right? Maybe you're an investor looking to scale with fewer doors and just a smarter strategy. Maybe you're a first-time rental owner, you want to skip the trial and error and just start out strong. And then this other— I've been talking to people lately, I have quite a few students that they flipped a property, rehabbed it, they beautiful job, like these properties are beautiful, but they're just, they're putting it on the market. They're getting all this interest but no offers, right? And like, what are your options? You can lower the price, right? And you typically have pretty high holding costs with like hard money loans, right? So a really great, and oftentimes you have like photos already, it might already be furnished, or you can work with your stager to see if they'd work with you. But it's a great option to pivot, right? You don't have to do this forever. You're still really controlling your property, right? If you pivot to like a long-term strategy, you're typically doing a year lease, you know, those tenants may or may not take care of your property that well. And so you go back to market, you have to make all these repairs. So it's a really great option for if you have properties you rehabbed and you're looking to pivot. A lot of times, um, our clients don't like go into a DSCR and refinance out. Doesn't mean they might not put it back in the market, but it's just a great— it's great to get cash flow, stabilize the asset, right? Okay, so kind of quick recap here. Just urban properties, um, you know, guests aren't just traveling nurses. They're B2B corporate and their displaced families. Um, so this is, um, Patty, and she landed a $6,200 booking in a week before she even moved. Before she— I remember talking to her and she was like moving. I'm like, Patty, just take pictures, move your furniture around, we can do this. And she did it and it totally worked. So she says, um, I listed my property, got a $6,200 a month booking within a week, um, while she was still living in it. Um, not saying you have to do this, but I just get to market quickly is the point here. Um, Show No System showed me exactly where to list How to attract the right guests and give me confidence to move faster. I'm converting more of my rentals to midterm, building the business I've always wanted with way less stress. So she was doing short-term stuff before this. Okay, so secret number 2. I love this one. It's my favorite. They're all my favorite, but you know, you can market your midterm rental to get direct bookings and stay booked without in-person tours, a fancy website, just by optimizing your listing and showing up in the right places. And yes, you can get bookings even before it's listed. Not to say that you will not not need to furnish it unless you get an insurance claim, and they will often take it unfurnished. I'm just going to check questions. I see a Q&A. I'm going to see what that is. Q&A, um, I think we covered this. I'll go back to that, um, in the end, but thanks to Tabitha for the question. I think we kind of covered that, but I'll come back and make sure you got your question answered. Thank you. Okay, so we're going to talk about the secret, how to like kind of, you know, market your midterm rental, get direct bookings, and be in the right places. So I call this the Mark— my marketing framework. Your pre-listing strategy: don't wait till your place is furnished to do it. I do this all the time. Um, optimize your listing. It's not about having a website unless it's highly optimized. I don't really think it's worth it unless you have a bunch of properties, then it is worth it. I do have a website because we have a portfolio, but if you're just one or two properties initially, I don't think it's worth it. You need to be on the right platforms, you know, Airbnb, Zillow, Furnished Finder, VRBO, temporary housing databases. That's the high-level minimal places to be, right? There's a lot more places to be, but at a minimum, be there. Showcase your property in the best light. Oftentimes you can skip in-person tours with insurance. They typically want to see it, not all the time, but they're typically local and they want to see the property. Like I have a couple tours this weekend. Just depends. But a lot of times, like with nurses, they're not seeing it in person, right? Okay, so this is how we tested the market for midterms. We did this like big refinance. I think it was like 2020, right when COVID hit. We were in California and we did it remote and they came with this huge pile of paper and we signed it. We signed so many papers that this was way back when, when DSRs weren't that common. So we got this DSCR loan and we got this duplex that was rehabbed. I say rehabbed in air quotes because it was kind of, it was rehab, but it was funky. Like the doorknobs were on wrong. It just needed some love, right? So we ran our numbers on the long-term 'cause we were burned out on STR. We got to work doing some light rehab cabinets, hardware, sewer repair. I'll talk more about that. I see a question. Okay. Other places to, are they secret? No, they're not. It's not a secret. It's just, I mean, high level, I gave you the main places. There's just a lot smaller places that I couldn't list off, you know, but those are the basic places. But it's also, you know, I'm going to talk more about that in that slide. But there's just a lot of different places, a lot of smaller websites. It's hard to get into that in an overview here, but that's something that I coach on. But those are like the bare minimum places. But good question. So I listed this basement unit and it was crickets and it just had this like kind of weird creepy vibe. I don't know what it was like. The baseboards were missing, like little details like that. I don't know what it was. It just was not— the vibe wasn't good. So we tested the market and we got it booked, you know, way more than we had projected. So this was our first like official NTR. You can see this is a photo of me having the keys here and you can see there was no fence at the time, right? It just looked— wasn't painted. Just needed a little like curbside, right? And this was like not a side-to-side duplex that had one unit in front and one unit kind of around the side. And this is the basement unit. This is my daughter. And this is when you would open the door and go down the stairs and there was like no door on this. So it just felt really exposed and kind of open. And so we added a door and then we added a washer dryer and we had to like upgrade the hot water heater and things like that. But I had this idea. I'm like, well, what if I, you know, I thought about short-terming it and I was like, we're done with that. It's just we're tired of the turnover. So we decided, I virtually staged it at the time. I put it out there as, you know, and I said, we're going to furnish it, but this is just virtually staged. I had a nurse call me and she's like, like, I'm moving to the area. And I'm like, great, we'll furnish it. It's going to look different. She's like, I don't care, it's fine. So we like hustled our butts off to furnish this place. And sometimes we'd like to stay in our rentals. It's kind of fun. It's like camping out. My daughter would come. She was little at the time, so she'd bring all her stuffies, right? We did a whole pile of stuffies. And the first night we stayed there, we took a bath, you know, got out, brushed her teeth, and then I flushed the toilet and I look over, there's like toilet paper like fluttering in the bathtub. I'm like, that's not good. There's something wrong with the sewer line. Called my plumber. We couldn't scope it because it turns out there was no cleanout. I don't know how this wasn't caught in the inspection, or maybe I missed it. But anyway, we had to do like emergency sewer repair, add a cleanout. It was very hectic. And then we had to like scramble to get this thing furnished. And this was like, I think, our third property that we furnished. And it was just, it was chaotic, right? But this was like an unlock of like, oh, we can actually get bookings. And then we can furnish it. And it kind of is how we learned how to kind of furnish quickly. And what— and now we have a whole list and everything, but it was definitely fun. Um, so pre-listing strategy: don't wait till your place is furnished to get your first booking. So here's an example of a property that actually co-hosted. It was a 5-bedroom, I think 3-bath, and the owners were kind of desperate. They weren't— they had long-term tenants move out and they'd seen my content and they were like, everyone thinks I'm crazy, but we're not getting bookings for long term. I think we should try midterm. And I was like, okay, let's try it. And, you know, there was no furniture in it. And so we could have waited 2 months to get it furnished and haul the couches in. But we're like, we're going to— we did my strategy where we virtually staged it, right? This— none of this is real. This is all virtual staging, right? And it's really fast with AI. Like, even ChatGPT can do it now, right? So you virtually stage it. Put your photos up there. And then, you know, we had some furniture there, but we got an insurance booking, a family that needed a house that lived close by. But if we'd waited till it was all dialed in, we would have missed that booking, right? So this is how we do that strategy. So, and then you need to really know how to optimize your listing. It's not about building a website, it's doing things like long-term stays, pets welcome, fenced yard. We're not saying charming, you know, Charming home, vaca— you know, we're not, we're not putting vacation buzzwords. We're putting like long-term rental, flexible lease terms, the things that people are looking for, especially on Airbnb, because people still think that's just short-term. So we're really dialing it in there, and that's something I work with students on. But we're just putting those keywords in to let people know that we do offer longer stays, because a lot of times people think it's still kind of the nightly model. So I always, I talk about this a lot. I'm sorry if you've heard me say it, but please, please hire a professional photographer. I really like to have virtual and video tours, right? So people can look at, they can check it out. Sometimes I still do in-person tours, and especially if I have a guest at a property and someone wants to see it, I don't like disturbing them. I don't know what the property is going to look like, how clean they are, right? So We always do video and virtual tours, and these are some examples. I also feel bad showing this because I hope this isn't someone's property, but like, I don't know about you guys, like, I wouldn't want to stay here. Like, don't take your own photos. Like, we all have these super smartphones in our pocket, but photographers have the right angles. They have really high-end equipment. They have the lighting that's right, right? So this is— don't do this. You're not going to get bookings, you know. Oh, um, you know, or would you want to stay here, right? It's nice and bright and airy, right? And it's— there's clearly— you can tell there's like— it's furnished and there's stuff in here, but it's not cluttered. Um, so according to Airbnb, photos are one of the top reasons guests choose to book, right? So please take good pictures. I'm a real estate photographer, and I'll share a tip: when they come, make sure they document like the washer dryer, the closet space. They're like— they're typically used to doing listing photos, and they're not showing stuff. So you kind of want to make sure you give them a shot list and are really clear in what you're looking for. Um, so be on the right platforms, right? The high-level Airbnb, Zillow. And everyone thinks Airbnb, if you put 30+ day minimum, you don't need to have the, um, the license, right? So Airbnb, Zillow. And there's nuance to these, like Vrbo, make sure you check furnished. Furnished Finder, Vrbo. And then temporary housing databases, ARS, CLE, CRE, right? If you guys want to do this on your own, you can go to like You can go to ChatGPT and say, hey, give me a list of all the temporary housing databases. I have a whole list in the course, but it's all out there. You can find it with a quick Google search or ChatGPT is great for that, AI, whatever you're using, whatever flavor, right? Okay, so that's kind of high level where to advertise. So this is a case study from Kim. So she, because we own a duplex in Beaverton, Oregon that had been rented since 2021, when the side became vacant in November, we decided to try and show it as midterm strategy. They needed a big renovation starting in December, but instead of waiting, she followed the advice and pre-listed it using staged photos. Everyone's really skeptical and I'm like, do it, it works. And they do it. They're like, oh, it worked. So she says, we're fully booked from January 3rd to March 15th before the remodel was even done. This was like being remodeled and these bookings far surpassed long-term rent. Total game changer, right? So this stuff works. Even if you're remodeling, you can get creative. AI can make things look different. And again, when you're putting an ad out there, you don't— it does not need to be available immediately. Sometimes people are looking a little far out and you don't want to miss that opportunity, right? Okay, so here's a case study with Sinners. This is that property I showed you that these are virtually staged photos. There is no table in the living room, and the table they put in there does not look anything like that, right? We're always upfront about it. Don't like put up virtual staging and then don't mention it's going to look different. That's kind of bait and switch, right? Be transparent about it. And if you are— and if someone— I've had one person ever problem with that in like 5 years. I'm like, fine, no worries, right? So be really transparent. But this— we put these up there before it was furnished and we got this inquiry. It was, you know, and this is what we call that relocation long stays, pet friendly. This is not what you would put in a short-term, right? We're really optimizing for the midterm. So it was like a $17K booking basically based on photos that had been virtually staged. And they did come see it and we were like partially furnished furnishing it, and they were fine with it, right? But if we'd waited to have it all perfect, we would not have gotten that booking. So multi-platform visibility. Again, here's HighLevel, Zillow, Furnished Finder, Airbnb, insurance, housing databases. There's a lot of smaller ones too. They're all out there. You just do a quick search. Um, but I fixed that typo, sorry. Um, be in all the places, right? Even play— I even like— I'll show you this, even in places that are mostly long-term, like Apartments.com, Avail, TurboTenant, they all kind of syndicate out. So you can put them in long— in places that you would typically just put long-term rentals. We do get leads from there. You just need to be really clear about it as a furnished property, right? Because you'll get inquiries like, are you crazy? Why are you charging that much? People don't understand that it's including utilities and it's fully furnished, right? So I don't think you need a website if you've got a couple properties. If you have more, yes, it's good, but You know, you just need a well-placed, really optimized listing. And so I hope that answered that question before. So secret, you know, pre-list, pre-list your thing, optimize your listing, have good photos, please, on the right platforms. Okay, secret number 3, we're going to dive into insurance. Temporary housing for displaced families, insurance claims is one of the most lucrative MTR niches. And I'm going to talk about this more, but that's where we're going to dive into this now. Um, so I'm going to talk really high level about kind of all the parties. I know it's, it's simple, but it's complicated. There's a lot of parties involved in this. So when you see me putting out like, you know, hey, I've got a lead, this is kind of— I'm gonna really break it down high level. I get into this a lot more detail in the course. But step one, something happens. I always ask the families because I'm curious and I just, you know, I want to know what happened. And, you know, they'll usually tell you. Oftentimes it's like a problem, a pipe burst, something like that. So disaster happens, they file a claim, right? They call their insurance company, State Farm, whoever it is, and sometimes they're put up in a hotel. It just depends. You know, if it's less than 30 days, it's kind of easier for them to stay in a hotel. But families don't really want to camp out in a hotel for like a longer than a couple days, right? They've got pets, they've got families, there's no kitchen. Yeah, it might be fun for a couple days when the novelty wears off, And then so basically that happens, but insurance, they are not housing companies, right? They are partnering with temporary housing companies like ALE Solutions, and then they're going to match that family with the temporary housing specialist, right? And that's who typically we're talking to. Sometimes we talk with the families directly, and then sometimes, and if I do that, I'll share a tip. I always say, are you working with a temporary housing company? Who are you working with? And I call them and I kind of help facilitate this, right? Because they're often very overwhelmed by that. They don't need— they don't understand how the approval works, right? I mean, a lot of times you're reached out by relocation specialists, right? And they'll say, I've got a family. They'll tell you typically the pets they have, um, the animals. Sometimes I've gotten requests for like a chicken or like a duck, like really interesting pets because these are homeowners, right? Then you give them a proposal and you negotiate the price, right? And You know, they'll ask you what the price is, and then that proposal has to go to the adjuster, and they have to approve that price. And then typically we do an in-person showing, not always. And then once the family's seen it, then they're going to move in, right? But there's just a lot of parties involved with this. There's a lot of back and forth. But this is like really high level how the process works. And a lot of times these adjusters, temporary housing, they're really busy. The families are looking at properties, and I'll always get back to you. It's fine. It's okay to follow up. Up, but this is high level how the process works. And every claim is typically a little bit different, their budgets are different, what they're looking for is different. So, but hopefully this helped kind of unpack how this works and all the parties involved in it. Okay, so types of claims, like we have a natural disaster, like a couple years ago we had a crazy storm and there were like trees down everywhere. So this is like the type of message I got: we had a tree fall on our house, looking for a fully furnished short-term rental. And they'll say short-term, and that's in their mind like it's less than a year, right? So that's still kind of the monthly midterm model. I'm looking forward to talking with you about renting your house, right? And so when I see this, I'm like, oh, this is probably an insurance claim. So my first response is, thank you so much for inquiring. I'm sorry about the circumstances. Are you working with— do you have an insurance claim? You're working with a temporary housing company? Because I need— I know that I need to partner with them to make sure that you can help facilitate getting this approved. And the families typically have not been through this. They don't understand the process. So they're really grateful if you help them kind of navigate this. The other one, accidental man-made catastrophes, right? So this one says we're looking for a 6-month lease with the option to extend month to month. And they're giving you all the details, right? And typically when it's like a 6-month thing, there's probably been a fire or something major. Usually water starts out with 1 or 2 months. Right? So reading between the lines. And sometimes I ask about the damage. I don't always know, but sometimes I do. And that just gives you insight into how long they might need to extend for. So here's some example inquiries, right? We don't always get the prices. Sometimes we do. It's just helpful so we submit something we know it's more likely to get approved. Um, and I'll just highlight here, they will take unfurnished properties. They do partner with, you know, furnishing companies, so you don't need to furnish your property, right? So they're saying here $4,200 unfurnished, $6,200 furnished. Like, I want that $6,200. That's why I'm going to furnish. But you do not need to furnish, right? Just know that's an option. Right. This one is a max budget is $9K monthly, like $9K monthly, right? This one is like an inquiry. It's like almost $30K, right? Asked about a trip. This one just came in recently. So it's a 1-bedroom, 1-bedroom, right? 2 pets. And the budget is $6,600 a month furnished, $4,900 unfurnished, right? So sometimes we get lucky and we get the number. It can't hurt to ask. You know, it also, you know, just depends. We don't always get their budget. Sometimes we do. We're not trying to take advantage of that whole thing. It just helps to know, like, it's always make a proposal. We know what will get approved. So this is an example of, this was, so this is an inquiry I got and I helped the guest kind of navigate. I had to call the CRS because they were approved for hotel. Hotel. They had to get approved for actual housing. There's like all these different apartments. And this is like typical kind of messages that you get. Hello, I'm with CRS Temporary Housing. This is families with temporary housing for insurance purposes local to your area. We have a family with a recent loss of interest in your property. CRS will be covering the initial stay and any extensions. And this was through Airbnb. And if you see this, you're like, oh, this is an insurance claim. You're going to start to recognize these names. You can Google it, right? So this is— these are like what the inquiries look like for insurance claims. I'm just trying to see. Okay, I don't see any questions. Okay, so this is Allie. She did a subject-to deal. It's about $4K a month cash flow before it was even furnished, right? So here's her story. In just a few weeks of working with Sean, I closed a subject-to deal and turned it into a midterm rental. Before it was even listed, it was booked by just my family. Now it's set to cash flow about $4K a month. That's pretty crazy cash flow, right? So she says pairing creative finance with Shona's marketing strategy has been a total game changer, right? So, um, and that's my favorite is doing creative. I just lost my mouse. Okay, whoops. Okay, I don't know what happened here. Um, let me try this. Weird. Okay, okay, so, um, Okay, so whoops, my computer's being weird. Hold on. Okay, so, um, typically when families, they want to be as close as possible to the original home that was damaged, right? Because they want to keep an eye on it. They might have plans to water. So it's 5 to 10 miles. So that's why when I put that request, or you get inquiries, they're going to want the address. They're going to want to map it. Definitely give them the address. Um, it needs to be a comparable home. So if they were coming from from a 3-bedroom, they're not going to go down to a 2-bedroom. They could go up to a 4-bedroom, but they wouldn't go down. Um, I like to keep my calendars open. That way I can see inquiries. I can always try and get them, you know, match them to a different property. Being pet-friendly is really important. We covered that. Fence yard, accessible homes, um, bed and bath on the ground floor ideally, and then available ASAP. And that doesn't mean like tomorrow. It means they're going to move in probably within a week. They're typically in a hotel. They'll typically wait for the right property. So So that's what that— it's not like 2 months or, hey, we have in a couple of weeks that really needs to be available sooner for this strategy. Wow, my mouse is a little happy right now. Okay. Sorry, I don't know what's— it's really weird. Okay, I'm having issues here. Okay. Just bear with me here. I don't know what happened. Okay, I'm going to try and get back to where I was. Okay. Sorry, I think we're like on secret number 3. Thanks for your patience. Mouse is having a moment. Okay. Okay. Okay, we're almost there. Okay, so we covered that. And while we're going through this, if you guys want to pop any questions in the chat, we'll definitely have time for Q&A. Okay, I think we're catching up. Oh my gosh. All right. Fun times. Okay, so top places to advertise, right? These are just high level, right? Airbnb, 30-day minimum if you're doing MTR. Furnished Finder. Yes, the interface, it really sucks, but it's great for leads, unmatched leads. Zillow Rental Manager. Make sure you're checking furnished. I turn off the applications. These are like high-level places. If you want to do this on their own, you can use chat and just say, where are the best places to advertise? Like, it's out there. I've just curated a list, right? But these are high level. And then these are a lot of the high— the databases that you want to be on. There's a ton of them. There's also a lot of smaller companies, but ALE Solutions, Edgewick, CRS, right? These are the big ones. And this is like optimizing your listing, right? So I always put my company name in. So at Cedar and Porch Properties, we offer flexible stays for those encountering home repairs on a relocation. We also work directly with insurance companies and policyholders in need of temporary housing, right? So we're letting them know, hey, we understand this model because a lot of landlords don't understand it. And these temporary housing, they're calling these landlords and they're really grumpy and they're like, why would I rent for less than a year? That's crazy. No, I do 2-year leases, right? So we're letting them know we're speaking their language and that's how we get these kinds of leads because we're optimizing our listings in a certain way. So this is the case study from Michelle. She got her first insurance deal closed. She says, thank you, Shona, for all your help. Yesterday we closed a 3 to 5 month deal with an insurance company for MTR. This is the first insurance rental we are doing and she's thrilled. Thanks for holding my hand throughout the entire process. Your input and advice were super amazing. And she's in Nevada. So this is Farrah. She had this beautiful— I should all put pictures in. It's really gorgeous flip. It wasn't selling. She didn't want to lower the price. She ended up refinancing it and she got bugs within a couple of weeks. So she had a beautiful flip. Sitting on the market collecting dust space. I mean, just not getting lots of interest but no bites, right? She was dropping the price. It didn't feel right. So with Shana's guidance, she came up with a new plan. She pre-listed it as a midterm rental before it was fully furnished. I remember talking to her and she had her furnishing list and she was like just kind of waiting to get a booking before she did it. And then she had to— she did get her first booking and then she furnished it. But, you know, she really did wait till she got that booking. So within a few weeks, it was booked on Furnished Finder, cash flowing over $1,800 a month and fully booked through January, housing a family in town for medical treatment. So all from a flip that wasn't selling. The strategy completely changed how she looks at real estate marketing. She learned how to position the property, so rent support, save and ready. And update here, she just got like an 11-month booking on this property. So she sat for a long time on this. We do occasionally get those kinds of bookings. Okay, so if you just did the 3 frameworks, do you think you could have the success getting 2x cash flow? All right. So we're going to recap the 3 secrets really fast. You don't need a luxury property. It's really urban properties are great for this. You just need to know how to kind of market your rental, you know, optimize it, be in all the right places like we talked about, and then understand the midterm insurance strategy, how, you know, understand the whole process and behind the scenes how it works with proposals and approvals and all that stuff. So let me ask you a question. Is it okay if I share how I can help you implement all this? Yes, you can DIY it. I think what I'm giving you is the recipe. I'm holding your hand. I'm just giving you, uh, yeah, I'm just giving you the shortcut to this because it's taken me years to figure all this stuff out. And, you know, I love working with students. I just really— we got all you online quickly and we help you implement this. So let me know if it's okay to share it. Um, I'm gonna assume it's okay. So what you're going to get if you decide to invest in yourself today, we're going to talk about that. So you get the MTR Playbook. So it's kind of like your roadmap, your guide. You get like my 10,000 hours. I'm giving you the exact strategy. I'm giving you the templates. I'm teaching you how to furnish, what to furnish, all the furnishing list, everything you're getting in. Like you're getting the exact recipe. Because I feel like when you just start this, it's very overwhelming. Overwhelming. Like, when I first did this, I, you know, I didn't know a lot of things. And so I'm giving you this, like, roadmap to get your first midterm, you know, up and running and booked. So what you're going to be able to do: test the market, right? You know, put it out there even before it's furnished. Do extra cash flow, furnish easily with my guidance on all the, you know, the furnishing list, market with ease, and then self-manage with the right systems in place and the right software. Um, so we're going to be able to replace, um, you Not needing 100 doors, you just need a couple of these properties to make really good cash flow. Worrying if tenants are going to trash your property— everyone's so worried about that. With midterm renters, they're typically very high-caliber guests. They're very responsible. They're homeowners. Um, you don't have to stress over your last Airbnb review. People get booked all the time with no reviews. You're not dealing with high-maintenance guests and constant turnovers, filling in for cleaners or managing the chaos yourself, relying on property managers who aren't doing a good job. And so much more. So the problems are solved for me. I learned how to test the market, you know, how to test demand and pricing. Um, I stopped taking forever to set up the property and stopped agonizing over the smart tech, what you need, um, you know, what kind of TVs do you need. Um, I had no idea how to market. I have a clear picture of who I'm marketing to, and then I have management tools that really take the headache away. Okay, so you get to learn from my mistakes and save time and money, and it's kind of like getting one of those, you know, you go to the Trader Joe's, you get like the box cake thing and it's like 2 eggs, half a cup of oil. I'm giving you that exact recipe. I'm teaching you how to optimize your listing. I'm giving you the exact template. And so you're not guessing. It's, it's pinch of this, a pinch of that, and you're not really sure what you're doing. I'm giving you the exact formula that I use to get my rentals booked. Um, so what's included in the M Chair Playbook? You get the research mod— these are all kind of on-demand modules. Um, you also get coaching too, but we'll talk about that. You get the research model, the setup model, marketing and operations. So it's really soup to nuts. And typically people are coming in in different phases, right? You might already have a property, so you don't need to do the research. You may already be— maybe you're an Airbnb host, your property's already set up. So everyone's typically going to be in a different place. That's okay, I work with you where you're at. Um, so the cost of the MTR Playbook alone is $3997. But like, that's great, it's really comprehensive, but what else do you need to have success, right? So I give you all of my tools and resources. I've taken courses that I've been hunting around for the downloads, and then they're a PDF, and then I can't edit it, and it's just really frustrating. So what I did is create a file vault. It has everything in it in one place. You get lifetime access to everything from like the marketing checklist to the cleaning checklist to move-in notes, SOPs. It's all in here. It's all really accessible. It's all editable. I'm not giving you PDFs. This is like lifetime access, and I'm always improving it as I change things. I'm always updating this. So this is, this is part of included in that. So everything inside, you get the MTR calculator, advertising marketing checklist, SOPs, AI prompts, templates. It's all in here and it's really comprehensive. So you're not reinventing the wheel. And there's things that you hadn't even thought of probably like, okay, what do your house notes look like? How do you get someone moved in? Right? How do you talk to your cleaners? Right? All this is really covered in that. So the File Vault, the value is $3,435. And this is like taking me years to develop, right? It's taken me years to get these, you know, all this stuff down. That's why I've like collected it and curated it and like a ready-to-go format. So you're probably thinking, right, like, what else do I need? I don't know, I need something else probably. Well, I really believe that you need someone to hold your hand, right? Like I have done coaching, I've done like, you know, where you just log into the modules and it's just group calls and it's hard to get your question answered it's tailored to you. So I feel like what a lot of students need is really accountability. They need handholding. I'm on a Zoom call with you, like I'm working through it with you, and you get, you get kind of the best of both worlds. Because I feel like to really get stuff done, it's very helpful to have a coach to help you navigate all the decisions you're making. What's your strategy? So you get private one-on-one coaching calls, you get about 2 of those a month, and extra support. You can text me in between. I'm really accessible. You can ask any of my students, you know, I just got a text yesterday from someone that was— had this very difficult move-in. I was there for him, like, I kind of coached him through it, right? Um, so you get to book these whenever you want. You just go to the calendar link. They're typically Zoom calls, or we could do a phone call, but you get, you get my full attention. They're private one-on-one calls. And then you get weekly group, like, mastermind calls, kind of open office hours. Those are once a week. Other students are there, so whatever your flavor is. But if you take advantage of this, I'm really there for you. And Most programs do not offer this much one-on-one. They really don't. It's all group calls. So that's what I really want students to be successful. So I'm very much there for you. So this is Bonnie. Students like Bonnie got booked before furnishing and now she's self-managing confidently. She's actually coaching this stuff now, so I taught her well. So she says, I was really nervous to try midterm rentals. She didn't have the place furnished yet. That with my guidance, she listed early using virtual staging and got booked before the furniture even arrived. Now she is self-managing confidently, making over $1,200 per month and she was of long-term tenants and she feels confident and more in control of her rental business. She had never self-managed. She had, it was very overwhelming. She was like, she'd always had management companies. They weren't doing a good job and she is just killing it now, right? So she did not have any experience. She was pretty nervous and she's great. She's got, you know, self-managing very competently and really in control of her portfolio. So anyone can do this. Okay, so 3 months of coaching calls, the value is $5,997. The total value was $13,000. $1,429. But what else do you need, right? That's all pretty good. So I believe that being part of a community and a tribe is really important. So you get access to the private She's Got Assets community. This is lifetime access. I'm not going to kick you out like other programs. I believe in the power of community. So I think it takes a village, right? You get support, you celebrate wins, we get to share leads, you get support if, you know, in between calls, calls or coaching calls. Um, so here's a couple examples of some wins that we shared. So Danielle says, that feeling when you get out of your Saturday morning Pilates class and have a 3-month reservation for your midterm rental just waiting for you to accept. And then I say, congrats, Alice, Alice, for a 6K booking for almost 3 months. And they've extended, I think, almost a year. She's been live for a month and been booked solid, right? So those are some examples. Um, so the private community value is $2,300, and this is lifetime access. So the value is $15,729. Then what else do you need? Well, I, I'm including a masterclass on how to get B2B insurance contracts because what that overview I gave you was really pretty high level. I didn't— I don't have time to go into all the details of exactly where to listen, how to optimize. So I give you this masterclass that really dives into it in a lot of detail. Um, and so here's like, you know, a few receipts for insurance claims that have come in. So right, this one is $6,300 a month. This is $9,300 a month. This— their budget was $12K a month, right? These are actual leads, these are actual receipts of insurance claims bookings. And I teach you how exactly how to do that and how to navigate, because there's a lot of parties involved. And if you don't know how to submit the proposal, it can be overwhelming. You don't know what your pet fees are, all these things. It just— it's really helpful to have someone holding your hand to help you navigate that and submit those proposals. So everything inside, you get training in the process. How to optimize your listing. You get ChatGPT prompts, proposal templates, like how to submit your proposal to those temporary housing people that I talked about, outreach templates. Um, so the total value of that is $995. The total value is $16,724. And then there's more, right? Um, I also, as a special thing, I'm including my REI Playbook. So I'm teaching you how to scale your rental portfolio, learn how to find off-market properties without door knocking cold calling and how to do creative deal structuring like owner financing. Right. So this is stuff— creative financing is a big buzzword. I'm really teaching you seller financing and teaching you how to find those deals very specifically. Right. So what if sellers actually called you? Right. What if you, instead of harassing them and going after distressed sellers, they actually came to you and they sent you messages like this? I got your letter. I never call back from those mailers. They go right to the shredder. There was just something different about Here's another one. Maybe we can make a deal. I have other houses for sale, by the way. We're getting old and need to sell our rentals anyway. Goodbye and thanks for sending us a letter. People are actually thanking you for marketing them. How instead of being told off in a bunch of swear words, they're actually saying thank you for sending me marketing, which is really unusual, right? So here's an example of Emil students. She's getting off-market leads and seller financing. She says celebrating because another off-market lead He called me today. The stuff works. Thank you, Shona. Hi, Shona. I said, you said yes. I told him I would drop the paperwork. It's free and clear and the inspection time limit, 30 days. It's fine. It was $500 earnest money. So what I want to highlight here is like we can negotiate what really creative offers, right? Typically on market is 10 days and it's a lot more earnest money, right? So we can get really creative with these deals because we're building relationships and reaching out to sellers in a really different way. So, and what if the property came with financing, right? Typically we go out and like get the property under contract, then we're scrambling for private money or hard money and it's a whole thing. But what if the property actually came with financing, right? So I'm going to do a quick case study of that. Sorry, I'm like losing my voice. Like, best you're hanging in there with me. I'm just going to check the questions. So this was a recent deal that I did. So good morning. After thinking it over, talking with my friend and sleeping on it, I decided to accept her offer. I'll contact my accountant today and get some guidance on potential tax stuff like that. Whatever. Next steps. This was an offer that I made. It was zero down, 100% seller financing. It sounds crazy. It's not a unicorn. These deals are out there if you know how to market and deal structure. So I'm going to try and break this down. It's a little bit complicated, but I'll do my best. We can do more in Q&A. This was zero down, 100% seller finance. It's a triplex mixed-use property. So the deal source came from relationship from a seller I previously bought a property from. It was really creative. I basically took over that first note in first position because I was working with a private note holder. Hopefully this makes sense. It's a little high level, but if you, you know, I can unpack it more. The seller went into second position, right? The seller, the owner owner of the property went into second position. It was— and it was— the note was secured by the property, right? So I did not have to put anything down because the property— I was working directly with the note holder. I hope that makes sense. This could be— if you haven't heard of this, it could sound a little nutty, but it was basically the takeaway is zero down, 100% seller financed. Um, because it was an off-market private deal, after inspection, there needed to be quite a bit of working to be done on the property. So we were able to negotiate deferral of accrual of interest on the first position note. That basically says like, hey, I'm not going to pay you interest for a couple months because I need to rehab the property, stabilize it, and get it rented, right? And that's just because we're taking that money, investing it back in the property. And that's something you can negotiate with sellers. Um, so it was a buy and hold. The purchase price was $625,000. The down payment was zero, nothing. Um, it's fully, fully leasing cash flowing about $3K a month. Once it's stabilized, I estimate it to be about $4K. And so if I'd gone conventional, I would've had to bring 20% down, which is $125K, right? But I'd way rather invest that money into the property and not have to bring any of my own money in, right? So that's just an example of the kind of deals we can get. So the REI Playbook, you learn how to buy off-market properties without door knocking or cold calling, marketing that gets leads coming to you and you're not harassing them, you're not sending them like, you're not going after distressed sellers. We also teach an evergreen marketing strategy. Secret direct mail formula. You get all the templates, the SOPs, the exact recipe. You learn how to cut— you learn how to find off-market properties that come with financing, um, you can— and without all that yucky marketing. And I also give you proposal templates, um, so the value of that is $3,997. The total value is $24,720. Um, so all I did— all this did was help you 2x your rental income with just one property. Would it be worth it? Help you attract high-quality guests who stay longer and treat your property like home, would it be worth it? Help you build real cash flow without the chaos of short-term rentals or limits on long-term leases, would it be worth it? Okay, so what would be worth it? One successful booking, 6 months, $9K a month or more. How much would you pay to get the MTR Playbook? Okay, and what's the cost of inaction, right? I think we, we can do this ourselves. We can, but if we don't invest in coaching and how to do this exactly, we often don't take action. We're losing rental income, right? We're just overwhelmed by all the options, how to do things. But I don't think this is a cost. I think it's an investment that will pay major dividends for you, like having someone actually walk you through this. And if you walk away from this with knowing how to find off-market properties and make them cashflow even in an expensive market, you know, to me that would be totally worth it. So you can see why it's a good deal at $25K, the $13K for the general public. But because you're special, you can get started now for just $3,997. Just click on this link. She's got assets.com/go, and I'll put the link in the chat shortly. Just, you know, she's got assets.com/go if it feels like a good fit for you. And what's the cost of inaction, right? I think we often, we don't invest in ourselves or we're like, oh, it's another course, I'm overwhelmed. But the difference in this is like, I'm actually going to be your coach. I'm going to hold your hand. I'm going to keep you accountable. And if you take the action, you're going to get the kind of results that I've showed you that you can get. Um, so you have two choices, right? First option: keep doing what you're doing and keep getting the same results, or follow a proven system to extra rental income and move closer to financial freedom with fewer headaches. Okay, so my guarantee: your enrollment includes 3 months of full coaching and support. Even if you're taking action but still need help, we're gonna— I'm gonna keep working with you until we get the results you came for, right? That's my guarantee. Within that 3 months that you've been calling into the coaching calls, you've been doing the work, I'm really there for you. I guarantee that. Um, so the real question is, is it worth making a small investment in yourself and your business? Set up a midterm rental that could do extra cash flow, pay for itself with your very first booking, and you move your closer to your financial freedom goals. And there's one more bonus. This is a really awesome one. It's a fast action bonus only for 5 people. You get free access for a plus one, right? So if you have a business partner or a friend or your spouse and you're like, I need— I want to sign up with someone, they actually get a seat in the course, they get access to all the same things. That's only for the first 5 people, but I am adding that. So the total value— you get the Playbook, um, MTR Playbook, you get the File Vault, you get 3 months of coaching calls, one-on-one plus group, you get the private community, you get the training on how to get B2B insurance contracts, you get the REI Playbook and there is a fast action bonus, um, and so the total value is $24,718, um, but you can sign up right now for a lot less. You can just scan this or go to this link, and there are flexible payment options. There's Klarna or Afterpay, right? So you— and you check out, you can see what that is, um, it'll break it down for you. So, all right, I hope that was valuable. I'd love to know your takeaways. We do have some time for Q&A. If you're interested in signing up, you can just go to this link, and I'm going chat questions now. So I'm definitely there for you. See, I think there was a question. I'm going to check that Q&A. Okay, Amita says, you know, the— do you know how purchased properties specifically for MTR, some of the key attributes to make it ideal for the strategy? I think we covered that. Like, I like 3/2 single-level backyards, right? Those are to me the key amenities. Um, you know, you know, it doesn't have to be like that, but that'd be my ideal kind of buy So hopefully that helped. Okay, any other questions? Don't be shy. Like, you've got my time. I'm happy to answer any other questions. Chat. Okay, I'm checking chat right now. Okay, awesome. Yeah, anything else? Anything that stood out to you? Any takeaways? Hopefully you've got some value from this. But yeah, let's see. Seeing if there's any other questions. Okay. Driving now, will check the link. Awesome. Yeah, no problem. And feel free to reach out and then you will get a replay of this too. So any questions, don't be shy. Like nothing, I think people sometimes feel self-conscious, but like I'm there for you. We're all learning, so it's a safe place, right? I know we probably all have weekend plans too. I'm about to go do a showing. Sometimes I do in-person showings, not always, but yeah. Any other questions? You guys hung out, you're still here. Maybe you're waiting for me to— but any other questions? Like maybe you have a rental. I know some people on the call have flips. Hopefully this addressed any of those questions. But yeah, don't be shy, really. I don't mind. Give me some love. Let me know what you thought. Okay, well, I'm gonna wait a few more minutes so I'm not just talking to myself. I also feel like a late-night DJ doing these webinars. Um, but yeah, um, any questions? Hopefully you're part of the community. Um, okay, okay, I see a note. You're nailed where I am, overwhelmed. I'll list a lot of coaching courses, need to learn how to find seller financing deals. Yeah, no, I, I've been there. Um, I've invested in a lot of courses And I think the unlock for me was the courses. I love that you shared that. Thank you. There's a lot of shiny objects. And for me personally, what really unlocked, especially the seller financing, was actually having one-on-one coaching, right? The midterm stuff, I kind of learned on my own, but seller financing and deal structuring, it's simple and very complicated. But when I actually learned how to get those kind of deals and deal structure them, Um, that was because I had coaching, right? I had someone holding my hand and kind of giving me the confidence to go out there and make offers, like zero down and deferring interest. And it's really just having conversations and getting to know sellers and being like presenting options or getting them to the next chapter. And it's, it's very much relationship-based. Um, so yeah, and I'm there for you. I'm helping you deal structure. I'm helping you get that first campaign out because I think we think, oh, we need to do marketing, and then it's like What kind of marketing are you doing? SMS? You doing bandit signs? But I'm giving you the formula that really works to get inbound leads and they're very friendly calls. They're happy to hear from you. Right. So yeah, thanks for sharing that. I followed you since REIN in 2022. Yeah, well, I tried everything in REIN. I tried door knocking, kind of door knocking. I didn't do bandit signs. I thought about going as like a wholesaler for Halloween once, but I didn't do that. But bandit signs are those, I tried signs on the pole and it said like, sell your house fast, things like that. Didn't do that. I tried SMS. It was horrible. Not my jam. I felt like I was harassing people. What else did I try? I did door knocking maybe once or twice. What I didn't— so here's the thing. What I don't like about the conventional strategies, you've probably heard me talk about this, is you're going after this like distress sandwich, people in foreclosure, going through divorce, going through hard times. And I understand we can help them, but they may not be ready to sell and everyone else is kind of going after them too. What I like about what I'm teaching is we're actually talking to peers, a lot of times tired landlords with the direct mail, and they're kind of ready for a change. I've talked to 80-year-olds that are cleaning their gutters and their kids want nothing to do with the property because they've seen them toiling away on this property. And if they sell, they're going to have to 1031 to another headache possibly, or pay a huge amount of capital gains. And these sellers are really salty. They've been working hard in these properties. They doubtfully don't want to deal with capital gains. So that's why seller financing can be a win for them. So I see another question. What are some key markets or tributary MTRs are more liquid? I'm thinking more, more of an urban small cities versus large military. Yeah, that's a great question. You know, I'm an investor. I like being in my own backyard because I know the neighborhoods, I know the nuance. I do have some free tools I can share, but I would say small towns are trickier because there's just less population, there's less industry, there's less companies. So I think for MTR, you want to be in really urban places, right? Because there's just— families are going to need housing, people are coming here for work. So I, you know, you definitely want to be in larger areas, right? I think it's important. There are— there's different ways to test it. I mean, one really quick and easy thing I'll just share you can go to Furnished Finder slash stats, put in your location, it'll give you data for demand, right? That's one way to do it. You can go to like, um, Airbnb or sites like that and put in your— if there's demand for a short-term, there's typically demand for midterm, right? Definitely do your research, know what markets are good. I'm kind of an in-your-own-backyard investor, but you definitely need to do your research and know if there is demand. And those are a couple ways to check demand. Um, but yeah, I would say stick to larger urban places. If you are doing, you know, short-term, that's different, right? You're probably going to be going after more destination areas, right? But also the properties are a lot more expensive, there's a lot more seasonality, there's a lot more vacancy. So I hope that answered your question. Um, anything else? Yeah, I love questions. Um, Kelly, do I ever market directly with insurance agents? So I, you know, I think I don't because they— I've asked them and they typically, they're just, they're handing them off to the adjuster. So I think if you have someone you're working with, it's good to let them know what you do. But typically, the leads are coming from the temporary housing. So I sometimes, I think I would say more so, less so your insurance agents, more adjusters. You can go on LinkedIn and do outreach, or you could, you know, ask, ask around and do your research and do direct marketing. But it's mostly the leads are coming from temporary housing companies because they're partnering with insurance and they get the volume of leads. But yes, I think direct marketing is always good. I just— that insurance agents really, they're kind of out of the loop a lot of times when, when, you know, when families are dealing with claims, right? But it's not a bad idea. I just don't— I don't see a lot of leads from that. But yeah, if you're— if you're, you know, definitely mention it to your agent and they, you know, they might mention it to family, but they're typically leads are coming from mostly from the temporary housing companies, right? They're the ones that are actually actively looking for housing because, you know, there's been a claim that's been approved, right? Sometimes when there's claims, they might stay in a hotel and there's just different ways that they're, different ways it can go. But once it gets to a temporary housing company, they're typically, if they're reaching out to you, they're looking for housing, not like hotels, right? So great question though. Yeah. Any other questions? Let's see how much time. We have 21 minutes. We've got some more time. Yeah. Any other questions about off-market deals? I mean, what I really love about what I'm teaching is it's how to find off-market. It's how to monetize it, especially in expensive markets. I think a lot of times things don't pencil right conventionally in expensive markets. I'm on the West Coast. Portland, Oregon is not cheap, right? You know, you're looking at $500,000, right, for a single family. It's hard to make that cash flow long term, right? But if you buy it creatively, you know how to deal structure, you can make it work, right? So, and this is definitely not mainstream, right? It's like the marketing I'm teaching you, it's stuff that I've kind of learned and figured out and taken courses on. That's why I'm sharing it because I've tried other things. I didn't like it. I and consistent with it. So hopefully that helps. All right. Any other questions? Oh, I just did something to my screen here. I don't know what happened. Maybe that's a sign. I don't know. I just minimized it. I don't know what I did. My mouse is being weird. I think— don't know what I did. Okay, well, I'm going to— I don't know what happened here. Went in a weird mode. Okay. Very interesting. I don't know how I minimized it. Okay, there we go. Okay, we're back. Any other quick questions? I see something in the Q&A. I'm going to check that. Q&A. Okay, done. Okay. Answered. Okay. Well, okay, we lost the screen share. Well, if you guys don't have any other questions, I see a few more people on. I'm going to drop the link really fast. To, if you guys want to sign up. Let me just get that really fast. One second. I'm just going to drop that in the chat. It's always tricky to screen share. Hold on. Okay. Let me just— okay. Okay. I think I'm back to screen sharing now. Okay. Sorry to make you guys wait too. That's okay. Go. I'm going to grab that link really fast. Okay. So here's the link. If it seems like a good fit, you can check out this and sign up. There we go. Okay. Perfect. Um, well, yeah, I don't see any other questions, so I'll let you guys get back to your weekend. But thanks, um, for joining me. I appreciate it. You'll get a link to the replay, and, um, any follow-up, feel free to message me directly if you have any questions. And have a great rest of the weekend, um, and I will talk to you soon. Thanks so much.