Shona LepisShe's Got Assets · REI Coach, She's Got Assets Founder, Cedar & Porch Properties, Shona Buys Houses

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Uploaded: 2026-03-25T05:28:53+00:00
Duration: 40 s
Channel: Shona Lepis
Description: A real-estate agent sends personalized letters to sellers, not postcards. Sellers file them with tax documents and call back months later when ready to…

25 Mar 2026 · 1 min

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A real-estate agent sends personalized letters to sellers, not postcards. Sellers file them with tax documents and call back months later when ready to sell. One letter saved a deal that had fallen through.

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Right. And this is also where— think of these letters as planting seeds, right? It's not going to get tossed in recycling like one of those really screaming in your face postcards, right? That's like sell fast, all cash. They will get filed away. I've been to seller meetings, living room meetings where they— sellers open up their vanilla folder with all their tax docs. And then I see the letter in there that actually saved it, right? Maybe the time wasn't right, but they're saving the letter and they're calling you later. So they're like little seeds that you're planting. So sometimes it takes a minute for them to kind of be ready to sell. Sometimes they're ready to sell, but we're really planting seeds, which I love. Like, I get calls like this. He sent me a letter a year ago and I hold on to it. Like, this totally happens.