In this live‑event presentation, Dr. Prabhakar Raj (aka “Doctor Farmer”) recounts how he turned a ₹1.5 crore debt and a closed clinic into a thriving Tamil‑language online health‑coaching business, My Health School. After COVID forced his clinic to shut, he leveraged the lockdown to up‑skill, partnered with mentor Sid, and launched an online diabetes‑reversal platform in April 2023. He outlines three core growth tactics: (1) the “10‑90 rule” – a low‑cost, one‑month L1 challenge that promises a 10 % sugar reduction, priced at ₹3,000, which grew enrollment from 500 to 1,200; (2) gamification – a welcome kit, dedicated health‑coach WhatsApp groups, and daily habit‑tracking webinars that lifted course‑completion to 78 %; (3) an aggressive outbound follow‑up team (10 agents making ~15,000 calls/month) that added ~500 L1 conversions monthly, generating ~₹75 lakhs extra revenue and boosting ROAS from 1 to 5. These tactics enabled scaling from a solo founder to a 120‑person team, serving ~30,000 students in 18 months, documenting 12,000+ diabetes‑reversal success stories, and reaching primarily Tier‑2/3 cities. Dr. Raj closes with a call to view health coaching as ethical entrepreneurship, urging the audience to “play a bigger game” and leverage modern tools (AI, community) to impact millions.
Chapters
I always wanted to help people who are suffering from lifestyle disease like diabetes, thyroid, ulcer, BP, etc. In offline clinical system, there was no much room to teach people or coach people or follow up with them. So I found something was missing in that puzzle. As they usually say, when the student is ready, the master appears. So did Sid appeared in my life. I realized that we could able to help people in a massive scale with less time. So I decided I wanted to start this online health transformation and I named it as My Health School. When I started my online diabetes journey, I found it very, very difficult to convince people in the treating them in online, and many people thought it was a scam. But during last FBR, something happened. Sid was saying something which was very powerful. What he said was
This next story, you know, this particular sentence that I've written about him literally epitomizes him because success according to me is not about growing wealth, it is about sowing seeds of change in the lives of others. And this gentleman actually goes ahead and epitomizes this. It's such an honor for me to introduce A true pioneer. He's a visionary transforming lives and redefining the health landscape, not just in India but the world over, because he has a unique blend of science and nature. He is someone who not only heals but also cultivates a healthier future for every single person that he comes in touch with. He's known as Dr. Farmer, and he is the founder of My Health School. Like Sid said, he's operating out of one state using that one language and going absolutely crazy in just, just changing lives, transforming people's lives. He's earned— get ready for this— he has earned over 7 crores in just In just 18 months. Like I said, it's not about the money. It's about the seeds he's sowing in the lives that he's changing. His paid community is up to 30,000 people in 18 months. Come on, guys. Some more energy, a lot more energy. Let's welcome somebody who started with a two-people team and today he's up to 120 people in his team. He has a journey which is purpose-driven and impact-driven. He's called the Doctor Farmer, but he's also called Doctor Prabhakar Raj. Standing ovation! Let's welcome Doctor Farmer. Yes, all yours. Come on guys, let's hear it nice and loud.
Hello everyone, my name is Dr. Prabhakar Raj. I run a Tamil-based community called My Health School, which is an online diabetes reversal platform. Today my topic is how I helped over 30,000 people in overcoming diabetes in Tamil Nadu, and that too within 18 months. So let me start with a short backstory. When I finished my medical school, I always wanted to help people who are suffering from lifestyle diseases like diabetes, thyroid, ulcer, BP, etc. I also wanted to heal them permanently instead of just managing with medication for lifetime. But I faced many challenges in the traditional offline clinical system because in offline clinical system there was not much room to teach people or coach people or follow up with them. So I found something was missing in that puzzle. So I always wanted to redefine that healing methodology, but I was stuck. I don't know what to do and how to do. So in 2019, COVID happened, which was a major setback for most of you, including myself. I had to close my clinic and we had to close our family business also. Then we went into a huge 1.5 crore debt because I was paying salary for my employees for 1 year time, then I couldn't, so I had to shut down my clinic. It was a really a tough time, but nevertheless, I never gave up my idea on finding out something new. In this healing methodology, I have to thank my family because when I had to feed my family, they fed me for almost three years. I used that COVID lockdown to upgrade my knowledge and to find that new way. So in 2022, I got introduced with Sid and Ilh. I thought it was an accident, but now. I think it wasn't. It was the nature's gift. I mean, it was that 5-element gift for my stubbornness to help people who are suffering in disease. As they usually say, when the student is ready, the master appears. So did Sid appeared in my life. So Sid showed me the way of online. It was very new to me, online coaching world. And I was very fascinated, and I thought this is my line because I realized that we could able to help people in a massive scale with less time. So I decided I wanted to start this online health transformation, and I named it as My Health School in April 2023. So in the next 10 minutes, I am going to share you my 3 powerful strategies that has helped me to scale MyHealthSchool from 0 to 30,000 students in 18 months. You can please note it down, few points, if you want. So the first strategy, what I called it as 10-90 rule. So when I started my online diabetes journey, I found it very, very difficult to convince people in the— for treating them online. People was confused and many people thought it was a scam. So I tried hard, somehow I managed, and I was doing webinars averagely okay. But during last FBR, something happened. Sid was saying something which was very powerful. What he said was, don't just sell your course, sell the journey. So I went back home and I took a 1-month break and reconstructed my online programs. And I came up with two levels. I broke my single level into two levels. So level one was just a one-month challenge. So in the webinar, and I priced it like three thousand rupees for that entry-level offer L one. So in the webinar, I used to tell to the people that I will reduce your sugar level by ten percent in the next one month. It was a simple. clear and a tangible transformation. Guess what? People just loved it, and my enrollment went from 500 to 1,200 in that month. So the key takeaway is think about how you can break your student journey into multiple levels and start your L1 and solve 10% of your problem in your L1 program. And the most important thing is make it affordable, because most coaches do this mistake. Uh, they charge very premium price for the L1 before even earning the trust of their students. So the goal here is to just cover your marketing cost and add more people into your program. And my Level 2 was a conventional 6-month program where we aim to completely reverse diabetes and completely take them off from their medicine. So the strategy 2 Here is gamification. So when student has student, most students have enrolled. So our next focus was to how to earn the trust and how to deliver the promise which I which I made in the webinar. So we came up with gamification strategies. So according to me, gamification is the most powerful tool to earn the trust of your students and to increase your course completion rate. Our course completion rate right now is 78%. So what I did is I implemented 3 gamifications. First thing, I delivered a welcome kit like this. So welcome kit consists of a 1-month daily habit journal, a book, book, and few of the transformation stickers, habit trackers, and few of physical stuff that would help them in the challenge. So people, as we all love physical gifts, so my students love these physical gifts. So the second gamification was Assigning a health coach. Each student, I've assigned a health coach and I've added them into a WhatsApp group. So anytime within the month, 24/7, they can ask any number of queries and my health coach would reply them in the WhatsApp group. And also they would call them multiple times to review their progress across this one month. So the third gamification was daily assignment. So I did a daily night 15-minute session. Now I converted into automated webinar. So in that session, I asked my students to fill that tracker, that 21-day journal, on a daily basis. So this created a sense of achievement on a daily basis consistently that resulted in my course completion rate. So that's— thank you. So the strategy to take away is just think about how you can use gamification to improve your L1 course completion. And we want to change our mindset from being a transactional coach to a transformational coach. Because people hate transactions, but people love to get transformed. So we need to be a transformational coach. So the goal here is to earn the trust and by transforming them by 10%, because you need to fulfill your promise. So the quick tip here is think yourself from the shoes of your students and think yourself how you want to get treated or you want to get treated by your coach. If you were in the student's place, you get a lot of ideas. Just try everything and see what works for your model. And by doing these things, you need not worry about your L2 conversion. It will be L2 or L3 because it will be taken care of by itself automatically. So our L2 conversion now is 40%, L1 to L2. So the strategy 3, very, very important. I think few of them will have a bulb-on moment in this strategy because we have heard something like this, fortune lies in the follow-up. Most of the coaches I see, they stop following their webinar attendees once the webinar is over. So we have to accept the fact that if people are not joining in your program, that doesn't mean they don't want to or they don't like our program. It means they have few confusions, they have few doubts, they have few objections. So it's our prime duty to solve that. So to solve this, what I did is we installed a team-specific dedicated team for this. So I'll show some calculation. So my follow-up team has 10 people. So once the webinar ends, they will call. So one day, one person will call around 50 calls. So it means 500 calls per day and 15,000 follow-up calls per month. Which resulted in extra 500 L1 conversions every month. It seems to be little, but just see what impact impact it creates. So 500 conversions means my level one product is three thousand. That means extra fifteen lakhs revenue, and forty percent of the five hundred converts into my level two. So that's approximately thirty thousand means sixty lakh revenue. My salary is for ten people. It's four lakhs. So by investing 4 lakhs, we generated 75 lakhs extra revenue. Have you seen? Have you seen any other big compound effect other than this? Rather than this, nothing can beat this. So find in your business there will be some areas where if you invest, it will proportionately give you profits. So this these are extra revenue. If I haven't followed up with them, I would have not earned this. And you can spend this in your marketing. You can put back into your marketing. You can give incentive to your team. So, so this is how many of you got a bulb on in this thing? Just invest. Don't fear in investing in your team. So my strategy 3 takeaway is build a strong follow-up team, offline call follow-up team. Okay, so start with 1 or 2% and scale as per your need as by after analyzing your data. So I'll tell some more numbers. So I told my L1 charge, I charge 3,000, but my expense is also 3,000 because of all the operation, the welcome kit, etc. So which means the ROAS is just 1. But since my L1 to L2 is 40% after implementing all the gamification strategies, now my ROAS went from 1 to 5. So here converting L2 doesn't have any marketing cost as in. So this is how we are able to scale. scale up from 1-member team to 120-member team. So, few of the results which My Health School has achieved by following these strategies are, so we are able to build a community of around 30,000 students in 18 months. And we are able to document 12,000+ success stories who have reversed their diabetes. And last April, I was the only one who's doing all the work, and now I have like team around 120. in office working for me. Wow! And I am very proud for this point. Actually, 80% of our students come from Tier 2 and Tier 3 cities. These were the people who wanted to travel to metro cities like Chennai to get treatment, but they couldn't afford it, are now benefiting through our online programs at the comfort of their home. And next month we are launching Tamil Nadu's first biggest medical award function where over 1,400 participants are joining. So they are going to celebrate their success, they are going to celebrate their freedom from diabetes. So I want to reiterate this, don't fear in investing in building teams because bigger teams means We can solve bigger problems. So I would like to end my speech by telling this: There's never been a there's never been a better time in the human history where we could
help so many people, we could scale to so many people because we have all the tools, we have all the strategies, we have ChatGPT, we have SingGPT, and we have community.
So the only question you need to answer is, are we ready to play a bigger game? Yes! Because the world wants us. The world wants us. And always remember, we are here to do God's work. And also, I want you to transition from coach to ethical entrepreneur. Because entrepreneurs build this country, entrepreneurs find new problems, entrepreneurs make people's life better, entrepreneurs give employments. So as an entrepreneur, I want to invite you all to help more people out there. Thank you.
Let's give it up for Dr. Bhakharaj. Really inspiring. Let's take a pic. Was that inspiring, ILH family? Do a thumbs up. Got it? Okay, a few words about Dr. Prabhakar. Okay, was it inspiring first? Yes. One topic, one state. One language. One language.
One love.
One?
One love.
One love.
To help people.
One love to help people. I thought you're talking about your wife. No. Okay. Yeah. You know, Dr. Prabhakar, ever since I've known him, he's a man with very few words. But the— I'll tell you the— what I can see through your story, you shared the technology, the marketing and that. But I know your product is the— is what's making it work. Yes? Yes. Because otherwise you would not get so many success stories. So a big round of applause to Dr. Prabhakar for really taking health to scale, at scale. This is just the beginning.
Yes.
A lot of people— it's an epidemic in India. I mean, India is the diabetic capital of the world possibly, yes? And I think you are starting to move the needle. to make India the health capital of the world.
Sure.
Thank you so much. Thank you, thank you. Thank you, Dr. Prabhakar.
