Siddharth Rajsekar raised prices from ₹8,000 to ₹10 lakh by collecting customer success stories that proved his product's value. Each testimonial shifted his belief in what he could charge. Conversion rates stayed the same at higher prices, showing the real barrier was his own confidence, not the market.
Chapters
I have an ₹8,000 product, a ₹20,000 product, a ₹3 lakh product, and a ₹10 lakh product. And in the beginning, when I started, I could not charge this much. I felt very guilty in the beginning. My thermostat did not allow me to charge this much. So the secret behind me overcoming this challenge was creating more success stories. The more people came and said that, Sid, I've improved in this area of my life, I've grown my results, my confidence and my belief in myself increased, my confidence and belief in my product increased. And then I realized that my value is much higher. And I— and when I increased the price, my conversions did not drop. drop. So your ability to get sales at a higher ticket is directly proportional to how you feel about yourself, and how you feel yourself is directly proportional to how many results you get for others. And that's how you increase your price.