How We Made ₹60 Lakh in 1 Day | The Business Strategy That Changed Everything

The Master came into our lives. We met Sid in November 2022, straightaway jumped into Quantum. There he renamed me as the Energy Queen, and I launched my Energy Queens Hub just last year, September 2023.

We launched in September, and in November we tasted early success. On the Black Friday, we ended up doing 60 lakhs in one day. Somehow things started destabilizing a lot. This year, February, I still remember I was sitting in my living room and Ritu comes out late in the night with tears in her eyes and she's like, "नहीं हो रहा यार." We are literally trying it. We are burning ourselves. Not happening. CPL going up, ROAS going up, show up going down, nurturing not happening, organic not happening. Me time don't even ask. There is not even any me time left. We completely surrendered ourselves to the system. We applied the system fully. We ended up collecting six and a half crores in. in the last 6 months out of this 10 crores. That means what? More than a Hall of Fame every single day. And the 3 things that work like magic for us, that's what we are going to decode for you today. What if I tell you that I have a strategy in place that can help you earn 1 to 2 lakhs additional money from your L1 sales every month without any additional webinar? In fact, you can start earning this week itself.

Their journey has been nothing short of absolute incredible because, um, Just 21 months in ILH, just 21 months, and they have hit it out of the park because they are at whopping 10 crores plus in just 21 months. Give it up nice and loud. Not even 2 years. And as Sid just said, their biggest day I think has surpassed 1.5 CR. I think that's been— they have had a bigger day than that. So well, I'm not going to tell you exactly what, because they're going to come and tell you the exact numbers. But the fact of the matter is that this lady— they're a duo, they're a magical couple. This lady, when she— before she began, she was an absolute housewife, a homemaker, who didn't know anything about social media, didn't know anything about computers. But the only thing I think that is her superpower is her discipline, is her heart, is her ability to work with energies and help people work with energies. And she's committed to taking women and making them into energy queens. Yes, hear it nice— let's hear it nice and loud. And her better half— and we women generally end up calling our husbands our best half or our worst half or whatever. But the fact is that this gentleman has really been her pillar, her rock. And, you know, he went from letting go of something that he could have done as a family business, where he had that family business going, he did that as well. There were a lot of pressures, but he understood the power of what his best half was doing. But in his traditional business, they went from 100 crores to zero. And now they're building back up again with the help of the Energy Queens Hub that they actually do together. So give it up nice and loud. Give it up nice and loud. Because these are 2 people who are truly living their passion, living their purpose, And doing God's work with the help of their mentor. Please, with a standing ovation and the loudest round of applause, bring it on for Ritu and Nikunj Agarwal. Let's hear it, let's hear it for them. I can't hear you. Come on, guys. I can't hear you.

Seriously, you're gonna still stick to that stupid video game? Please, yeah, it's been so many days.

Look at the score.

60, 16th. 6 months, so what? What's wrong with you? It's a waste of time.

Your Netflix is a waste of time.

6 months later. Ritu, 6 months. 6 months more, 1 year, 150. Stop it.

My dear husband.

Yes, my dear wife.

It's 150 in a day. Yes, 1.5 crores in a day. What?

When?

Where? How?

How?

I mean, how?

It happened because we played the game called Freedom Business Model. Yes?

Yes.

And then we earned 1.5 crores, not just one month, but month after month after month.

Yes. And this is what helped us to achieve 1.5 crores in a single day by totally surrendering to the system and bringing in all our heart towards our community. This is the magic that took place. Yes, but before we— and today we are going to share with you 3 secret strategies that work like magic for us. But before that, a little about us. So, bullied childhood, love marriage, love gone after marriage, full-life family business, no more dreams, no more options.

Homemaker since 2005, no tech, no WorkX, only people pleasing, seeking validation from people. kind of depressed, yes, but I had the passion for helping people. So I studied psychology first to help myself. I did my master's in psychology, 35 years of age— and when I was 35 years old, thereby I started connecting to my passion of helping people, especially women. Launched my coaching business in 2021 from home.

Yes. And what I thought was actually her time pass, That's what I thought became my pastime during the lockdown because she needed someone to help with tech because she did not even know how to switch on a computer. And I love tech and that's when I got involved.

We tried, struggled a lot, yes, but then the master came into our lives. We met Siddh in November 2022, straightaway jumped into quantum, right? I just wanted to be in his energy, straightaway jumped into quantum in January 2023. There he renamed me as the Energy Queen and I launched my Energy Queens Hub just last year, September 2023.

Yes.

And before that, we were just doing the coaching model, the batch model coaching style.

And guess what? We jumped and we started, we launched in September and in November we tasted early success. On the Black Friday, we ended up doing 60 lakhs in one day. But then, immediately after that, somehow things started destabilizing a lot. And believe it or not, if I tell you this, this year February, I still remember I was sitting in my living room and Ritu comes out late in the night. I was watching Netflix and she came out late in the night with tears in her eyes and she's like, "नहीं हो रहा यार." We are literally trying it. We are burning ourselves. Not happening. CPL going up. ROAS going up, show-up going down, nurturing not happening, organic not happening, me time, don't even ask. There is not even any me time left. Do we really want to do this? How many of you can understand this pain that I'm talking about? Really, right? So we were going through that pain at that moment.

Yes, we struggled a lot. And I told God, God, my intention is right, so what is the struggle all about? And there comes the second step, which it says that intuition. An intuition came in that you're not ready. अभी भी capacity नहीं है, capacity you have to increase your capacity. I'm like, capacity नहीं है? What is capacity नहीं है? I am ready, God. And if you are not ready, if I'm not ready, then make me ready. So when I spoke to Sid, he's like, Ritu, why are you doing this? And I just told him that I am doing this because I don't want women to suffer. I don't want to live the life which they're living. I believe that every woman deserves to be do and have everything in their life. And I know one thing, once a woman decides to do something, she can do anything in her life.

Have men made any mistake?

Okay, let's do this. If the ILH members decide to do something, they can do anything in their life.

Come on, give it up, ILH! So with this belief, what did we do? We completely surrendered ourselves to the system, we applied the system fully, And the 3 things that worked like magic for us, that's what we are going to decode for you today. One was having a strong front end. The next was delivering massive value. And after delivering massive value, putting in the strategy where your diamond sells much before the showcase. And this is what we are going to break down for you. And I would recommend to take a lot of notes and keep your cameras ready to click pictures of the slides. So now having a strong front end, what does that mean? Having a strong front end literally means that you are having predictable, consistent flow of your students into your L1 system. Predictable, consistent flow. Now, to have that kind of a flow, there are a lot of dependencies. What are these dependencies? Some of these dependencies are having the right ad targeting and the messaging, having the organic messaging absolutely correct. So you can click a picture of this list. I'm not going to go into every details of this list. Our mentor is already teaching it us like Crazy. But now the question immediately also comes: Oh God, इतना सारा काम? Yes, there is a lot of work involved. But what if I tell you that today at the end of the presentation, I'm gonna give you some gifts? How many of you love gifts? LG, LG in the chat box. Yes. So I'm gonna give you a gift which is gonna make it very easy for you. If you go through that document, it's a downloadable document. When you go through that, all the lists that I shared with you. you will automatically start having ideas of your entire funnel. So I'm going to share that with you at the end, right? So now, yes, Ritu.

That's awesome. But first listen to me.

I always listen to you, Ritu. I always listen to you.

If you really want to impact millions of people and if you really want to scale up your business, your L1 sales is not your business. It's not your business. If you make profits in your L1, super duper amazing. Yes, but L1 sale is not for business. They are lead generation. They are the gateway towards making your business work when you are actually serving your L3 members, right? So first we need to come out of the mindset of fearing losses in L1 and seeing it as a foundation towards building something really, really grand when it comes to business.

Absolutely. And is there any kind of a strategy and a process to it? Yes, there is a step-by-step strategy. Ready, set, go. Now, what is ready? You need to define your business appetite. Your business appetite. What does that mean? Say we— me and Ritu, we decided that till 0.8x ROAS, we won't even break a sweat. Till 0.7x ROAS, we won't panic. Because we were ready to put in that much amount of money into building our business. L1 is about building our business. If you make profit, great, but it's about building your business. So once— so that's what I want you to do right now. In fact, in your diaries, if you can write down your appetite right now, yes, this is the amount of money I'm ready to put in my business, that would be great. So once you have decided your business appetite, then you need to set and get the proof of concept of your system. Now, what does having a proof of concept mean? It means that you need to be monomaniacally focused towards your numbers. Whether you like numbers or not doesn't matter. If you're looking to take your mission across the world, numbers do matter. On the screen, you can see the actual dashboard of our last 3 months' performance, and we are going crazy into crazy depths with measuring everything. Now, why is it important? Let me give you a simple example. Say if you're running webinars and your CPL suddenly goes up, panic, right? Close down the ad, do this, do that. But if you have numbers properly measured, what would I do in such a situation? I would look at my sheet and maybe I will notice something like my opt-in ratio has gone down. That means what? People are clicking on my ads, coming to my landing page, but not registering for my webinar. So these numbers tell me the story. And then what do I do instead of panicking, looking here and there? I work only on the landing page, right? And my entire funnel starts functioning. So if you have a concept, a play, a complete strategy in place where you're measuring every number, it will tell you what's wrong with your system. So now your system is not wrong, some part is not working. So once your part is not working, you set that right, and then what you need to see to judge whether your entire funnel is working or not, look at the overall ROAS. If it's 4, 5, 6, or above, you're set. Don't worry, just go ahead. That brings me to step number 3. So once you have your business appetite ready, once you have the proof of concept ready, all you need to do is just scale up. Slowly, gradually start increasing your ad spends. Make sure automated lead nurturing systems are there, your student engagement systems are there. Whatever can be done by teams, please hire teams. It's a business. Whatever can be outsourced to vendors, make sure you outsource. Make sure you outsource, don't do your vendor's work yourself. So these are the 3 steps. If you use them, when we use them, this is what happened. We ended up collecting 6.5 crores in the last 6 months out of this 10 crores. That means what? More than a Hall of Fame every single day. Daily Hall of Fame, right?

Come on guys, you can give us a round of applause for that.

Yes.

Yeah.

So now the next step. When your L1 is set, what do you do? Ask me, what?

What?

You give massive value to your L1 students. They are your heart and your soul, so you just open your heart out to them and make sure that you're giving it all to them.

Yes, but Ritu, if you give them so much in the L1, why will they come for your L3? Seriously, right?

Nothing can be more wrong than this. L1 value drives L3 success, period.

So what you're telling— what you said is something very delicious because to me it sounds like I go to a restaurant, I enjoy the starters, now I can't wait for the main course, right?

You and your food. Yes, but he's right. So there's a law of energy which states that where when you change the way you look at things, the things that you look at changes completely. So when I am viewing my L1 students as L3, they become my L3 eventually. So give your heart and soul to your L1, they trust you, they believe in you, and that's why they are there.

Yes, nothing could be better said than that, Ritu. It was very well said. But exactly, now when you've started opening your heart to the L1 students, the 3rd strategy naturally comes into place that you start needing to sell your diamonds much before the showcase. Now there is a 3-part strategy to this as well. So now that you've got the people into your system, and we have established the fact that your L1 students are actually your foundation for your actual business, for your actual growth. That means what? What do you need to do with your L1 students? You need to continuously communicate with them, talk to them, and seed them your diamonds. Now, this seeding also needs to be done at every single touchpoint. Picking up from the thread that Sid was just talking about, you need to make sure that every single touchpoint you are monitoring. For example, the first video that they get access to of your recorded course, You need to be talking about your diamonds openly, boldly, strongly. Every 3rd or 4th video of your recorded course, you need to be talking about your diamonds. Each and every inner circle call, you need to be talking about your diamonds. Each and every hackathon mission, you need to be talking about your diamonds. Ritu, why don't you just share how you do it?

Yes.

So I'm basically seeding, seeding, and seeding all throughout. In every of my mission, I ask my members, are you loving it? So of course, Chat box is filled with L L L L L, and then I'm saying, okay, so I know that you're loving it and you're really enjoying it, but are you willing to take action? Because how many of you know that once you go back, you don't take action; you're just enjoying the moment. And I don't sell motivation, right? Motivation is good for nothing. So then like yeah. So how many of you want to become action takers? All my diamond takers, are you action takers? Are you implementing the system, and are you getting the results? And everybody is like. Yes, yes, yes, yes, yes in the chat box. So next, what I do? Okay, in every of my mission, I open my link to my next Diamond Showcase, which is any day. And I mean, I just tell them to fill up the form and lay an intention that I am a Diamond member. I make everyone type, I am a Diamond member, there and then. So this is the first part. And now the second part is collecting massive testimonials, because at the end, success sells.

Yes.

So I have reviewed, I have just taken a survey of all my Diamond members and I asked them, why have you bought my Diamonds? What made you buy my Diamond? So everybody said it's the success stories of the people who are actually into the Diamonds. Nothing sells like success, my friend. So it's basically, it is— then I'm asking that every mission, every Inner Circle call, 20 whole minutes, I'm like, okay, how many of you have wins? Come on, raise your hand. So the everybody wants to share even the little, little, little wins. Everybody wants to share those wins, and that takes around half an hour of my session. And people are like, "Oh my goodness! I want to become a diamond member." So success really sells, and this gives validation to the left-brain people and hope to the right-brain people. And this is how I—I mean, the diamond is actually sold before the showcase.

So those of you love the strategy, QR code lake. I'll be standing at the back. You can join the diamonds. Anyways, so this brings me to the 3rd strategy. Now that you've done enough seeding, so now we've developed a system called the Mentor Nurturing System. We have identified some amazing mentors within our system. Now who are these mentors? They are the old Diamond members who got so committed with the mission that they wanted to be a part of it. Now how have we executed? That's what I'm going to tell you. So we have 7 mentors. All of those 7 mentors, we put them into 7 different WhatsApp groups. One mentor, one WhatsApp group. And now what happens every week, every day, we run daily webinars. So we have daily Silver students coming in. Once a week, all the new students are randomly put in these WhatsApp groups. Now once they are put in the WhatsApp groups, these mentors make sure that they are attending all these sessions. And when our mentors attend these sessions, they identify who are the active members. Now they start working first with the active members, right? That's very important. And what do they do? They start getting on one-to-one calls with them, they start getting on group calls with them, and they're not teaching anything. They're just developing a good relationship and bonding with them. Giving a listening ear, providing some kind of a support, or just having fun, literally having fun on the calls. And what happens because of that? When the Diamond Showcase actually comes, those who join, they join. And those who are on the fence, these Diamond members, these mentors provide the last-minute coaching. to help them take the right decision. And that's where we scale up. And this has been happening for us, I guess continuously month after month.

Last 3 months, this is why we are one— it's more than once we are only in the Diamond Showcase every single month for the last 3 months for us.

Yes. Thank you. And like I promised in the beginning that I will be sharing an amazing gift with you. So what you're going to see on the screen, you don't need to take a picture of this. I'll give you a downloadable file. Because this picture you won't be able to read. So what we have created here is it's a student's journey. So the red that you see on the top, when a student joins into your system, into your L1, after that what do you need to do? What are the activities you need to do to provide the massive value so that they attend your Diamond Showcase? And once they attend your Diamond Showcase, what do you need to do after that so that they become your student? And once they become your student, how do you need to work with them So that they get massive, massive, massive results and make you proud, because that's where the real game is, right? So this entire flowchart I'm going to share with you. And how many of— okay, let's do this. Before I give you this, I want you to shout DMM, GMM, whatever you want to shout. Dil manghe more, right? Dil manghe more, because dil always manghe more. What if I tell you that I have a strategy in place that can help you earn 1 to 2 lakhs additional money from your L1 sales every month without any additional webinar. In fact, you can start earning this week itself, right? So this is what we call the strategic spiking system. Using the system just last month on Ganesh Chaturthi and Teacher's Day, right, we added 75 members to our L1. That's 5 lakhs in revenue without any additional webinar, right? So basically, Ritu, do you want to explain how the system works?

Okay, so basically, um, like Diwali offer is coming, so what will I do? I'm going to be sending them a heart— Siddharth, I think she said I've already explained that.

Actually, I will just give you some slides.

Like, I'm going to be sending a heartfelt email and a WhatsApp video message to all my webinar hot leads, and I'm going to be giving them massive value, just massive value. In that email and that WhatsApp video, some ritual or something which will really impact their life. Now, next day, just one day before, I'm going to be once again sending them a heartfelt email and a WhatsApp video message where it states that first it will show testimonials of all the amazing, my amazing community members. And then I'm going to be sharing this, that tomorrow I'm going to be opening up this beautiful opportunity for you to become a lifetime member in my community and get Real, real results in your life. So just stay tuned for tomorrow, and then just one day I'm on the day of Diwali. Happy Diwali! I love you guys. Of course, that is my email, and then after that, just I'll tell them that this opportunity is now or never. So if you're really serious on this auspicious day, just sign up right now and just take your life to the next level completely. I send them soft reminders throughout the day. And 3 hours before, one last heartfelt mail. 1 hour before, again, the link will be closing. And that link is a 25% discount on even my webinar price. So a lot of— last month, like he said, 75 people actually registered and we've been getting a lot of sales through this strategy.

Exactly. So basically what you need to do is you need to do it at least twice a month. Because once you do it twice a month, it will help you stabilize your L1 ROAS overall. In fact, we are blessed to be in India. There are so many occasions, festivals coming up. Might as well make the best use out of it. Do you remember there was a month where there was no festival and we literally did, baresh hore, let's have a chai samosa offer. We literally did that and it sold, right? So people need a reason to buy, you give them a reason to buy. That's all. So, and yes, like I said, what we have done, we've created another document for you, Dil Mangemu, right? And in this document, we've given you the entire strategy step by step. For your Diwali Dussehra offer, go ahead, implement it.

Yes, and make some money.

You can click these pictures. Both the links are there. You can download these files from here. Super, right? Taking pictures. So at the end, before we close, we would definitely love to say one thing: that this journey started as a dream, became a business. Okay, you want me to go back? Sure. It started as a dream, her dream. Became a business for me, but at the end we ended up finding ourselves. We fell in love with our system. We fell in love with our community. The love that was gone in our marriage came back, and more than that, the massive respect came back. And I remember on the stage in QCR, all the members if you remember in QCR, me and Ritu stood on the stage and with confidence this year, this year QCR, we announced from the stage, Sid, this year we are taking the 10 crore champion award. From you, friends, that was not overconfidence. That was pure confidence in our coach with this pure belief that if you are a member of ILH, anything is possible. Anything is possible. This is the picture where we held the bat that we have hit it out of the park.

Yes. So yes, it's we've hit it out of the park now with one crore last FBR. We just touched one crore and this year we've made nine more crores, ten crore touched and we have hit the ball out of the park. Thank you, thank you, thank you.

We love you, sis. Thank you.

We love you. We love you.

Was that awesome, Alex family? Please keep standing. So I remember the leadership council call. It started there. Ask what happened. So she came on the hot seat and then she said, okay, I'm teaching healing and doing the workshop and all that modeling.

I was calling myself the Deservability Coach.

Deservability, let's highlight those 5 words.

Mindfulness Holistic Life Coach, Deservability Coach, whatnot. I mean, I'm like, I'm confused all over the place.

Yes. And I think at that point I picked up that first of all, the word Deservability is not a sellable word. word and then we just tweaked it, okay? I said, Ritu, I can just feel your energy, just become an energy queen.

Yes.

And that's how it started.

He did the namkaran, that's why I call him the godfather.

But I'm so proud of the way that you have innovated. You have just taken this, innovated, and I love the ideas that you shared. By the way, did all of you make note of their ideas? Yes? And the best part is not only the ideas, like you're the systems guy, I mean, it's like head and heart, you know, it's a perfect combination. You've taken, innovated, and hitting these numbers in such a short span of time is unimaginable, unbelievable. It's all you, sir. And a lot of work, yeah? So let's give it up for Ritu and Nikunj.

Thank you.

For inspiring every single one of you.

Thank you.

Thank you, sir.

Anything is possible.