Notary Pricing Strategies: How to Price Your Notary Services So You Get More Clients

Hey family. This is TJ with solutions by tj. And today I want to talk to you about pricing. Super duper important topic because you as a notary individually can ruin the prices in your area. I see it happening all the time. You price things too low, thinking that you'll kill the competition and get all of the jobs. You've ruined the market for everybody. So, so now all of the prices in the market start coming down. When you start cutting each other down on pricing, you destroy the ability for this market to be a place where people can make a genuine living. Let me tell you something that I've learned.

People pay for what they want. I've seen people in the projects save their money or spend their last on a $400 pair of joints. I see people who say that they have no money all the time with their nails and hair always laid. I don't go to the salon. I do my own hair. I go to the nail shop. Ear 90. You pay for what you want. You pay for what you believe in. You pay.

For what you think is important. So don't count anybody else's pockets because they will pay. And there is a way to to not have to cut your pricing to the point where it's so low. You use your skills, tell them about your background, your education, what you've done in the past. Right? You use a relationship, build a relationship with that organization and then go in after the business. Use other things, honey bunny, than price. So in this video we'll be discussing pricing your general notary services, pricing your services to title companies and apostille pricing. So what do you think the first thing that you do is? Don't think too hard on it, honey. The very first thing that I always do is go to Google. Every single time I go to Google when I have a question that I don't know, I Google it. So let's do that because some people are not accustomed to that and I want to show you just how easy it is. So here we are on Google and I'm going to type in general.

Notary prices in Texas. It came up because I was already looking for it. All right, so.

I'm going to make this a little smaller so you all can see.

So the NNA comes up automatically, right? If you see this, the first thing that you need to know is how much you are able to charge in your state. So in the state of Texas, $6 for the first page and then a dollar for each additional signature owe $6.50 per 100 words of a Deposition. All right, that's a starting point for general notary work. How you make your money by charging the travel fee as well as a processing fee. So you already know that you can pay. You can charge $6 for the first page, a dollar for each additional page.

And this is very clear. Texas law specifies that notaries can charge no more than $6. Okay, so that's important.

That's important. But it does not state how much you can charge for processing fees, admin fees, transportation fees. For transportation, you usually go by what the, what the fee is that the IRS gives you. And we'll go through that as well. All right, so you taking that knowledge, how much does it cost to notarize a document in Texas? Okay, all of these places you can even go.

Once you search that The NNA has 20, 22 fees by state.

Of what you can charge. All right, so let's go down.

Okay, so they have acknowledgements, jurat, verbal oath, affirmation, travel fees, and for Ron, now this is important, guys. So all of the information that you really need is where on the National Notaries Association's website.

Some of these are set like Rhode island, it tells you to check the ira. Texas, no information. Vermont, Puerto Rico, Tennessee. You can click View here and see what those fees are. No fee schedule for quite a few of them, right? No fee schedule, but signer must agree to it in advance. Fees vary depending on the act. In Puerto Rico, no fee schedule, but $25 for Iran in Tennessee.

So.

In Texas, the cheapest is $25 plus the notary for Iran plus the regular notarial fee. Your prices are important, people. Your prices are important. So they talk about.

They talk about all of the things like, you know, processing the documents and notarizing the documents as well as travel. However, you don't see any administration fees, right? Why? Because that administration fee or that processing fee is what you can charge on your own. Another thing that you can see is there's a $15 flat fee for performing these material acts for the grantors. This real estate related in the transfer of real real estate, regardless of the number of services performed in a single transaction. While you may charge a travel fee, the signer must agree to it in advance for some of these and then a per signature fee for Guam acknowledgments and jurats are $10. So make sure you find this page and I will actually give you guys this page within the comments. Let me make a note to myself there.

To give this page to you and I will put it There, but it's on the National Notary Association's website. The next thing that I would do is I would go back.

And I would search general.

A general notary price list.

Now let's see what comes up. Let's see if anybody just has a list of their prices out here.

Nope. Okay, so then if I don't see anything, you see now, now listen, this is what I've noticed about my mother's generation. They're scared to play on the Internet. They're scared to mess with computers. You can't break it. Just search for some stuff, think of some words and search for it. That's it. So.

Power of attorney near me. Notarized power of attorney. Our notary for power of attorney.

Near me. And I spelled attorney way wrong. But look at what I did here. So this, if, if I were not me, this is somebody who's looking for a notary to notarize a power of attorney close to where they are. Why did I do this? I'm going to look at the fees, right? I'm gonna look at the fees that other people are charging. So let's go down. Let's see if anybody has their fees listed. I know the UPS store may, but let's click on this one.

And see if they have any fees listed. Our services, if your website does this by any chance, it's not good. It doesn't load fast enough. So they don't offer that. But you keep on scrolling down because before you start making phone calls, you actually want to.

You actually want to see whether or not somebody has those prices listed already.

And.

This is for Apostille services.

But I don't see. So it was 195 for apostille services. We can come back to this. I'll show y' all where I saw this. And just FYI, most people charge at a base $195. Apostille base price starts at 1 95.

Okay.

Let'S go on down.

And no, so we don't see anybody here who's giving out their prices and letting you know. So here's the deal. Then you start making phone calls.

You call these companies and say, listen, I need some documents.

I need a couple of documents notarized. They will say, okay, how many pages? What type of notarization? You want to get as many different prices as you can during this call. So you make out a sheet, and I actually have a Google sheet.

And.

On that Google sheet I put in the name of the company, their location and the prices that they charge. For different types of services. So let me show you that sheet.

If I can find it quick enough.

Okay. This is Houston Apostille pricing research.

So name of business, the location for normal delivery.

There is a fee. How fast do they deliver during normal delivery? What is the cost to expedite that document and then the expedited.

The price that they charge for being expedited or how fast do they expedite and then any comments? So you need to make some type of sheet like this before you get started with the name of the business, their location and for general notary services. I'll just put it down here. You'd have how much do they charge for acknowledgment?

Jurat.

Junior okay, I'm on this computer. It might not act right but j. But Jurat and so when you call them they may even ask you what type of document is it? Is it an affidavit, is it a power of attorney? Are they real estate related documents? You tell them what type of documents they are. But what you mainly want to know is how much do they charge per page.

Which in Texas is all going to be the same. It'll be $6 first page, $1 for additional pages. But you want to know that they know what they're talking about, right? Then you want to know do you have a processing fee? How much is your travel fee? Those are the questions that you ask and that's what you actually put on the doggone sheet. So if I were doing this over let's do it on a Google sheet.

Here it is. I want to know I have to have the business's name so that I'll know who I've already called.

Business name.

Their location, what side of town they're on.

And I'm going to put ack.

Acknowledgments, Jurat.

Processing.

Fee.

If they have an admin fee.

And travel.

And that's what I'm going to do. So let's go back over here. The first company is Houston Notary and Apostille Services. I will call this company and just fill out this document. That's it. Then I go to the next one and call this company and ask them to fill out the document and so on and so forth. And I personally would go through.

I mean to get a good idea of your city and how many companies there are in the pricing I would do anywhere from 25 to. I mean this doesn't look like a whole bunch of companies. I do all of them. I call every last one. So that's 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16. That's 16 companies that showed up. Most of them are in the heart of Houston. So I'd call those that are near me because these are the companies that are near me. But then if I expand my search out.

It should show me. Okay, So I said near me. So let me remove near me.

And see if it gives me different data.

Because I told them near me, But I actually want Houston, Texas. So.

Houston, Texas, because what if I'm somewhere else? What if somebody calls me and they are in the Woodlands or they are, you know, in Spring? I need to know what those companies charge as well. So I guess because of the algorithm, it's not showing me that. So I'll just type in Spring, type in a location, and see. So if somebody does call you and you are not in that area, you'll have an idea of what they charge in that area. So this is Spring, and these are the companies. Now, when you do that, if you call five different companies.

You should have a good idea.

In Houston, we are huge. So we have Spring, Woodlands, Humble, Sugar Land, Missouri City, all of those different areas. You call them if you get a call, and then you call your client back and say, this will be the price. Don't take too long because they're shopping. So my. My fee is normally minimum for me to even want to go out of the house. $45. That's my fee.

And that is total. My total fee to get out of my house is $45. Now, if they live far from me, say the Woodlands. There was a guy that called me from the Woodlands. He wanted it. Now, do I do that? Yes. How much? Give me 100 bucks. I'll be out there. And, you know, I'm leaving now. Hundred dollars, 125. So also base your prices on what motivates you, because if you don't, you'll get burnt out and you won't want to do it. So it has to be something to make you say, okay, this is worth my while. Let me get out and do it.

But make sure that what's worth your while is within. What's the market pricing. Does that make sense? Because you are offering them a service that is extremely important. Now, this was General notary. In the very next video, we are going to talk about how to price your services for title companies. All right, I'll see you next time. Love you. Bye. Oh, also, you know what? Before I leave, this is the type of information that we get in our membership program. So if you are not a part of it, you are missing out. Because I don't just give them this. I give them my spreadsheet, my documents and everything else. So what you gonna do, Saint? They get everything from me. So if you have not done so already already, I would love to invite you to join us in our membership because we are rocking and rolling and making money. All right. God bless. I'll see you on the other side.