The Notary Boom and Bust: How to Profit When The Market Sneezes

LaShawn (TJ of Solutions by TJ) explains why she stepped back from notary training content. The market got saturated with new notaries underpricing services, engagement dropped, and making videos costs real money. She's pivoting to real estate, investing, resale fashion, and other topics instead.
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Hey, love, this is TJ with Solutions by tj. And I wanted to come on because you know what? I just made a video about notaries leaving left and right. But, man, content creators and trainers are leaving left and right too. Including solutions by TJ. Me, LaShawn, I just saw Ebony Lock is doing something different. Lovely notary in is gonna change up her stuff. Kingly Keena. Yeah, she's doing something different. She's gotten a 9 to 5 and doing things differently. All of this. And why people, why is this happening? Why is this dynamic in our market? It's interesting to watch. This is sort of like so popular because we saw the rise and we seen a kind of not fall, but it's a big, big, big disruption. Hello. It's interesting. So I told y' all I was back. The reason that I left and from my perspective, you know, as a content creator and somebody whose main goal of getting on YouTube was never to make no money, my main goal for getting on this channel and starting and starting to educate everybody was because, like I said a long time ago, Covid hit.
Whole bunch of poor people were getting laid off. And, baby, where I'm from, if people don't eat, they gonna take yours. You hear me? You eat next to me. I know you lying. They gonna take your food. So I felt the need to come on and say, hey, hey, hey. Come this way, y'. All, come this way. We can still eat. We ain't gotta depend on nobody. And that's why I started this channel in the first place. Now, of course, that was revenue made. Never enough revenue to sustain everything, but it was revenue made. So I do appreciate that. But as you go along as a content creator and trying to put on events, this was actually my first time trying to put on live events because I needed to get the information out in mass to the masses. And doing it on these YouTube videos, you know, people don't have the attention span. And this is for brief spurts of information, period. If you want to go deep, it's going to take anywhere from, man. Most of my events were that I'm there four hours. It took that long. And everybody was constantly engaged. And it was some information nobody had ever seen before.
And so what happened with me was I got bored, to be honest with you. The notary business is what it is. You start repeating yourself over and over and over and over again. And the whole heads that have been here know that, you know, people who've had their channels for a very long time, notary to notary.
Oh, Lord, I can't remember the lady with the silver hair, but if you look through her videos, she is redoing topics. And all the time it's like, oh, I'm not built like that. I came on here for. To help people. That's what I wanted to do. So I needed new, fresh content, so I had to take a break. I saw the decline in the numbers in my channel, so I feel like there was nobody for me to help, you know, my Sunday night lives. I'm taking away from my busy schedule to be there, and I only have a couple of, you know, a couple of hundred people. It just wasn't worth it to me anymore because everybody that I had already trained, we knew it. You know what I'm saying? So I had to figure out something else. I kind of had to get out, regroup, and I figured out what I want to do with my channel, because for me to do this one, it has to be fun for me. One, I want to still be able to add value. I've become a real estate agent. I'm a real estate investor. So my channel is going to be real estate heavy, notary heavy. But I also wanted to add some lifestyle stuff in there because, baby, I'm told Goodwill. Oh, you hear me? So this whole outfit that I have on, everything is consignment. You heard me, Goodwill. Goodwill.
This is. This is resale.
Don't think that's. That's not resale. Is my shoes in my belt. Hello. So I've been just working on some fashion stuff because that's fun to me. That's a way for me to relieve stress with all of the stuff I got going on. And then, you know, I think another interesting topic is the metaphysical stuff and dating. So I'm adding all of that stuff into my channel. I saw that Ebony is kind of doing the same thing. She's going in a different direction. She's still gonna have the. The clubhouse stuff. Still going to be talking about Notary. She's moving away from her Facebook page, even though it's going to still be there. But here's what y' all don't understand.
This shit takes a lot of work. Doing these videos, setting up a prop, hitting it just right, the lighting, the events, having people on the back end to let people in all of the pages. That takes a lot of work and a lot of money. And, boy, some of y' all can really be cheap. You don't understand how much you gotta pay to get this stuff done. It costs. There's a cost to it. Not only is there a cost for my time, there is also a cost for all of the things that have to be done, but here's a cost that you really don't understand. When I give you information on how to make money, how I'm making money.
It takes away from my money.
I don't know if you caught that. So the more notaries that came into the business that didn't understand their value drove my money down because I'm commanding this price. They're trying to get in the door and they commanding this price. And they don't never level up and demand this price. So guess what? I gotta go down to at least this price, because that's about as high as they gonna come up to. Boy, it's a tricky game. So when you see content creators making, making, giving out classes, doing training and stuff, and you complaining about the prices, listen, every single thing you do is gonna cost. There's a cost to it. So why don't we pay each other, you know, and people who really don't want to pay would be the biggest complainers that we could get in, just not understanding. We're doing the best we can because a lot of us didn't come into this as business owners in this spectrum. So.
I've always been a business owner. I'm an investor. But from the standpoint of creating trainings, courses.
Digital products, all of that stuff was new to me. And people are hard. Duh. Oh, ridiculous. Ridiculous. So that's what that is. So, you know, that drove a lot of people out of the market. So this is where. Where I'm coming from. From this standpoint on, number one, I'm gonna do what I tell y' all to do, and I'm gonna know my value. Not gonna drop my prices. When I say that I'm done, I'm done. When I say the doors are closed, they close, baby. When I say not another, it's not another. Why am I gonna.
I have information that is very, very precious, and just giving it away to the real, real, real masses hurts my income in a lot of ways. I mean, maybe it doesn't sound right to you. It didn't sound right to me. It kind of sounds greedy, I guess. But, dang, everybody gotta eat. Everybody wants to eat, including my child, so. And I don't eat. My name is TJ with solutions by tj. Hey, y'. All. How y' all doing? I didn't all the way understand that either. I thought that you could just, you know, from an economic standpoint, let's all be even. I understand laws of attraction and all that, but the way that it happened was just sort of crazy. Anywho, so, like I was saying, I'm know my value. I am gonna do some more things. I have a whole bunch of information because I'm still making money while people saying they not eating. I'm eating and I'm eating big. I'm still eating at the same level. Why? Because I can lean with it, rock with it, lean with it, rock with it. Yeah, I'm leaning and rocking with the market.
When it pivots, I pivot because I saw it coming. So guess what? I'm a lean this way. Like we've always said, you got to have more than one thing that you do. And when one thing is down, something else may be up. However, I'm gonna show y' all in the next video where the money is right now. So look up there if you want to see that video where the money is right now and how get to that money. Hey, stay tuned. I love you to life. This is TJ with Solutions by tj. Whatever you have to say, put it in the comments below. I can take it. I mean, you know, I'm not sure everybody gonna agree with this video. These are just my personal, personal opinions. I hope I don't offend anybody. And most of all, if I do offend you.
Try to hear me and learn from what I'm saying, because I do have a point, whether you understand it or not. God bless you. This is TJ with Solutions by tj. I want to bless the people in my community who want to be blessed. I want the people in my community to still come up to where I'm at. I do. That has never changed from my original plan. I want y' all to be up right there with me. This my family. I don't need whole United States. I don't need every notary, every bit. I don't need it. I just want my family who rock with Solutions by tj. Who understands that I'm gonna give premium content content before everybody else that not everybody else is doing. And in a different way, people that rock with tj, that's who I want, and that's all that I want. Because I'm not only gonna continue to talk about notary stuff. I want to show y' all how in any business, you can still rock. Because the things that I'm going to be talking about, man, it's notary, but it's up and it's stuck in every single way in every industry if you learn how to do what I'm going to teach you to do. All right. This is TJ with Solutions by tj. God bless you like this video and comment below. And please, if you are not a part of my channel, please subscribe because I got some good stuff coming for you. All right. God bless you.
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