Stephen ScogginsFounder - CEO at Lion - Lamb Solutions

The Algorithm Changed…Did You? 👀 #Shorts

9 Oct 2026 · 1 min

Watch on YouTube

1:03

In this YouTube Short, Stephen Scoggins asks how to select and distribute seasonal content effectively. The co‑speaker explains that modern social‑media algorithms no longer prioritize chronological posting; they are now interest‑based. Content can surface years after it was created whenever a topic becomes relevant—e.g., Halloween, political cycles, or Christmas—because the algorithm matches user interest spikes with any suitable video. Consequently, the exact timing of a post matters far less than the relevance and quality of the content. Creators should therefore focus on producing evergreen, interest‑aligned material rather than trying to post at specific times.

Chapters

How do you choose the right content for the right season to be cut up and distributed the right way?
I would change the way you'd fundamentally think about it because it's not how algorithms work anymore. So algorithms are interest-based. They used to be chronological. It was like whenever you posted, try to post when your followers were on and active. Nowadays it's just interest-based, which means that content gets hit to your feed that could be years old. Every year when it gets around the season and we're getting closer to October and Halloween, my feed gets hit with the same videos of people debating, should Christians celebrate Halloween? Is Is this considered a pagan tradition? Is this demonic? Or is this just fun for kids to dress like Buzz Lightyear? It's the same videos over and over because the interest picks up. Political season takes off, Christmas, all of those things. That's how algorithms work now. And so the timing of a message actually doesn't matter anymore because the second someone takes interest in that particular topic, if your content is good content, it will recommend it to them at that time for them.