“Their Job Is To Live In That Dark Place For You” | Rick Jordan

In this reflective monologue, Rick Jordan discusses a core leadership principle: the necessity of appointing individuals whose specific role is to occupy the 'dark place'—the uncomfortable, hard‑decision‑making and enforcement side of running an organization. He explains that while leaders make decisions and aim to create safe environments, they must also delegate the execution of those decisions, especially when safety is compromised. Jordan admits his own shortcoming in failing to place such people, drawing a parallel to business contexts where leaders must confront unsafe conditions and rely on designated enforcers to maintain safety. The overall message emphasizes the tension between the desire to help and the responsibility to enforce difficult choices, highlighting personal accountability in leadership.










