In this segment of the YouTube video "Research Methods Made Simple," presenter Steve Tippins, Ph.D., outlines essential steps for conducting qualitative research interviews. He explains how researchers locate participants through online venues such as Facebook groups, personal contacts, and snowball sampling. He then emphasizes the ethical requirement of obtaining informed consent from each participant, noting that most universities mandate documented permission. Finally, Tippins warns that interview data must be collected under uniform conditions—whether in‑person, via Zoom, or Microsoft Teams—because mixed modalities can raise questions from review committees about the legitimacy and consistency of the data. The overall message is a practical, instructional guide to ensuring ethical and methodologically sound qualitative data collection.
