And if you tell me you “bought a logo” and never saw an increase thats cause you didn’t hire a real

Name: And if you tell me you “bought a logo” and never saw an increase thats cause you didn’t hire a real
Uploaded: 2025-05-14T20:37:19+00:00
Duration: 38 s
Channel: Christina Hall
Description: Christina Hall argues that brand design (logos, colors, typography) should be treated as an investment, not a luxury. She contrasts thinking of branding…

14 May 2025 · 1 min

Watch on YouTube

0:38

Christina Hall argues that brand design (logos, colors, typography) should be treated as an investment, not a luxury. She contrasts thinking of branding like buying an expensive bag with viewing it as a revenue-driving asset, claiming a skilled brand designer should help clients recoup their investment and generate compounded returns over time.

Chapters

The reason that you don't get it is because you think of brand design and your logos and your colors, your typography the same way you think about putting on a nice outfit. You think of it as a luxury. You don't think of it as something that's going to pay off. You think of it as a sunk cost. Oh, should I really spend money on this expensive thing? On this Coach bag? On this Louis Vuitton bag? You think of it as a nice to have, as a luxury. You don't see it as the thing that's going to make you more money. Branding done right should make you not only your money back that you spend on your brand designer, but compounded over time, it should continue to make you more money than you were making before.