What did I miss ? #branddesign #marketing #logoroast #marketingtips

Name: What did I miss ? #branddesign #marketing #logoroast #marketingtips
Uploaded: 2025-05-17T00:29:27+00:00
Duration: 36 s
Channel: Christina Hall
Description: Christina Hall (YouTube, May 17, 2025) critiques the common use of clichéd pictorial symbols in industry logos (e.g., face silhouettes for makeup…

17 May 2025 · 1 min

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0:36

Christina Hall (YouTube, May 17, 2025) critiques the common use of clichéd pictorial symbols in industry logos (e.g., face silhouettes for makeup artists, teeth for dentists, coffee cups for cafés). She argues that such literal symbols make brands blend in; instead, branding should capture the brand’s essence and the logo’s job is to tell people who the brand is, not what it does.

Chapters

Interest every industry's logo. If you're a makeup artist, stop using people's face silhouettes as your logo. If you're in the child care industry, stop using blocks as your logo. If you're a dentist, stop using a tooth as your logo. If you're a dance studio, stop using a silhouette of a dancer in your logo. If you're a nail salon or a spa, stop using hands in your logo. If you're in the music industry, stop using headphones in your logo. Your coffee shop, stop using a fucking coffee cup as your logo. The reason is because everyone uses this in their logo, you're not standing out, which is the purpose of having branding. Branding is not just a logo. It's your entire essence of your brand. And it's not your logo's job to tell people what you do. It's your logo's job to tell people who you are.