A short YouTube critique by Christina Hall (uploaded May 14, 2025) in which she documents researching Storybook Love Club before roasting its logo. She searches Instagram and Google, finds the Etsy shop, reads the about section, and frames the brand as a product-based business creating custom, book-inspired designs while asking who the target customers are.
Chapters
Posting this logo by Storybook Love Club. But first I need to tell you how hard I went to first gain the proper information that I need to properly roast the logo. It is unethical for me to simply roast a logo strictly based on how I think it should look because I believe in designing with strategy and with research in mind. So what I first did is went to go research Storybook Love Club. I went to their post and this is what I found. Nothing. I went to their Instagram to see if maybe they're more of an Instagram person. This is what I found. Nothing. What do I do? How do I roast this person? I go to Google, I type exactly. Storybook Love Club with no spaces. I found it. I found their Etsy, their product based business. Now I know, lo and behold there's an about section. I read the whole thing. Now I know that Storybook Love Club is a product based business that creates custom designs inspired by books. So then I start thinking who is this for? Who is going to ask for custom designs from a bookish nature or purchase pre existing bookish designs on products?