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The Scary Guy explains why Smart Set, a print-production company, is advertising on TV. The contradiction is intentional: the company embraces irony and postmodernism, so using the wrong medium is exactly the point.

The Scary Guy explains why Smart Set, a print-production company, is advertising on TV. The contradiction is intentional: the company embraces irony and postmodernism, so using the wrong medium is exactly the point.
Oh, hi. The Scary Guy here for Smart Set. Some people find it odd that Smart Set uses TV to promote print production. But you see, Smart Set appreciates irony and postmodernism.