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The commercial invites viewers to imagine having the man known as "Scary" as a son‑in‑law or the father of their children, then congratulates them. It promotes an upcoming documentary segment titled "Scary" within the WDR program Die Story, which follows a self‑styled, award‑winning conflict coach who works with troubled youth and large corporations. The segment is scheduled to air next Monday at 22:30, and the ad uses a provocative rhetorical question to attract audience interest.
